For the past two elections, The Green Party’s messaging has been what national campaign director Ben Youdan calls “aspirational”. That’s worked very well, with its vote going from five percent to 11 percent in 2011, making it by far the fastest growing party. But for the 2014 election it’s getting slightly more confrontational, juxtaposing images of open-cast mines, oil spills, Auckland gridlock and poor children with its positive—and protective—campaign slogan of ‘Love New Zealand’.
Browsing: Nick Baylis
From aspirational to confrontational: Green Party brings the issues into the open for election push
Telecom ups its creative, content-creating cred with Smart Network
In a world gone social, influence is critical. And Telecom is bolstering its earned media credentials with the launch of Smart Network, a new online hub that showcases the work of a bunch of creative Kiwis.