Tourism New Zealand is taking its message to key new Latin American and Indonesian emerging markets with new versions of the newzealand.com. The four new translated editions for Chile, Mexico, Brazil and Indonesia bring the total number of market versions to 20.
Tourism New Zealand’s newzealand.com had its highest traffic in history this January, bringing in 1.5 million visitors to what is for many their first contact with New Zealand.
Tourism New Zealand’s marketing strategy is all about convincing ‘active considerers’ to give New Zealand a go. And almost all of its budget is now spent on digital marketing to communicate directly with consumers, with the award-winning newzealand.com website acting as the central hub to convert them to travel. And, with the help of TBWA\’s Digital Arts Network (DAN), the latest iteration of the site has been launched.