Traveller, your journey starts beneath a pimped out website

Tourism New Zealand’s marketing strategy is all about convincing ‘active considerers’ to give New Zealand a go. And almost all of its budget is now spent on digital marketing to communicate directly with consumers, with the award-winning website acting as the central hub to convert them to travel. And, with the help of TBWA\’s Digital Arts Network (DAN), the latest iteration of the site has been launched.