In this age of instant gratification, less is supposed to be more, but creative agency True contradicted that notion with a verbose ad for Air New Zealand, which won them the Newspaper Ad of the month for November.
DDB and BMW’s April Fools Day switcheroo made one woman very happy. And it’s also impressed the judges of the April Newspaper Ad of the Month award.
DDB and DraftFCB were each awarded a point for their recent entries into the Newsworks ‘ad of the month’ competition. This moves DDB above Ogilvy to top of the Agency League table, with DraftFCB now sitting in fifth on two points.
Using a full page ad to poke fun at a Hell Pizza competitor with faux legal jargonry has won Barnes, Catmur & Friends the June Newspaper Ad of the Month award from News Works.
We pointed them out a few weeks back when the Herald shrunk, and DraftFCB’s entertaining contextual ads—‘Magnifying Glass, Pirate and Shrink Ray’—for Pak ‘n’ Save to celebrate the paper’s new format have also impressed the judges of the September round of the Newspaper Ad of the Month awards.
Saatchi & Saatchi and Tui were bathed in inky glory—and a fair bit of cash—a few weeks back when their Valentine’s Day ad was named as the newspaper ad of the year. And that means the 2013 round is underway now, so if you’ve run a great press ad over July, August or September, all you need to do is email the ad you want included, along with publication date and name, and it’ll be included in the monthly judging.