New Zealanders love it when foreigners stroke our ego, heap praise upon us and seek out our talents. And a fairly surprising example of this phenomenon occurred recently when Critic, the student magazine of the Otago University Student Association and the country’s longest-running student newspaper, completed a project with Newsweek magazine to produce the cover of its latest issue.
In this week’s instalment of Michael Carney’s Marketing Week: An exploration of the different approaches to purchasing. What kind of buyer are you? Onward and upward for online video The economy: assuming the recovery position? For the loved one who has everything: Newsweek is for sale.
Here’s a conundrum for Icebreaker: does it leverage the publicity of having one of its garments featured on the cover of a major US magazine, or risk being associated with an Alaskan “whack job” (more commentary, here) who seems to love nothing more than slaughtering beasts, raping the land …