New Zealand is increasingly seen as two nations: Auckland and the rest. Unsurprisingly, the growth in Auckland is sucking up plenty of attention—and plenty of money. But 'the rest' is still crucially important to the nation's prosperity and the regions remain the engine of the Kiwi economy. Marketing is all about understanding—and connecting with—your target audience. And when it comes to media habits, those in the marcomms sector, as last year's Nielsen survey showed, can't really be described as normal. As a result, city slickers who work in this industry are in danger of falling into an urban echo chamber and may not understand the important role newspapers still play in the regions (who's going to argue with Warren Buffett and WPP's Sir Martin Sorrell?). So test—and improve—your regional knowledge by taking our quiz and all those who complete it will go into the draw to win a two night Air New Zealand Deluxe Mystery Break for two somewhere in New Zealand*.
Marketing, advertising & media intelligence
Over the last decade the digital age has swept over the cornerstones of newspaper publishing and eroded them with unforgiving consistency. Now, each time the Nielsen's print readership and the ABC's circulation results are released, what remains of the major publications look a little smaller than what they were the quarter or year before.
Aged 76, Ian Douglas Wells died on January 4 and more than 400 attended his funeral at Old St Paul’s Cathedral in Wellington on January 9. Rick Neville takes a moment to reflect on the tireless effort Wells put into making Wellington a better place. (Image credit: Stuff.co.nz)
The print newspaper industry continues to struggle with retaining readers in a difficult time for the sector, with the latest circulation figures from the Audit Bureau of Circulation (ABC) showing losses almost across the board.
Peter Thomson, founder of media agency M2M International, ventured to New Zealand to present the keynote address at the New Zealand newspaper industry’s biggest night, the newspaper advertising awards. And given newspapers have survived the advent of radio in the 1930s, cinema news in the ‘40s and TV in the ‘50s, he believes there is no reason to believe they won’t prosper in the digital age.