APN is centralising management of its radio, publishing and digital business interests in New Zealand with the appointment of Jane Hastings in a redefined chief executive officer role. Previously, the Kiwi arm of APN had dual chief executive roles, with Martin Simons being in charge of the publishing and digital side and Hastings holding the reins at TRN. Updated with comments from Hastings.
Marketing, advertising & media intelligence
For quite some time the doomsday prophets have been predicting the demise of print, but this hasn't stopped advertisers from having a bit of fun with the medium. Here are two print ads that illustrate that there are still fun and creative ways that print can be employed to relay a brand message.
The ASA's 2013 ad spend figures showed that while TV continues to reign supreme, its time at the top might be coming to an end as the interactive category continues its trend of strong year-on-year growth. Updated with comments from OMANZ, MediaWorks Radio and NZ post.
Online audience arms race continues, stuff.co.nz reclaims Auckland title from nzherald.co.nz—UPDATED
Back in October last year, stuff.co.nz knocked nzherald.co.nz off the top spot in Auckland for the first time. Fairfax saw it as a big win, but NZ Herald editor Tim Murphy tweeted that a response to our story saying it was merely a blip after it climbed back on top soon after. Now, Nielsen online ratings for January show volatility in APN's numbers since then and a steady rise for Fairfax, which has once again claimed the top spot by the smallest of margins.
Nielsen and the Audit Bureau of Circulations (ABC) have released 2013's fourth quarter readership and circulation statistics for newspapers and magazines. And while the previous article on magazines held some good news, the numbers for newspapers are far bleaker. However, it must be remembered that Nielsen’s readership insights for newspapers are exclusively based on print. So while the statistics might not seem promising, they only offer a glimpse at one aspect of readership.
'Celebrating the best and confronting the worst': APN NZ mixes past, present and future to mark the Herald's 150th
150 years ago today, the first edition of the New Zealand Herald was printed. And APN NZ has gone to great lengths to celebrate the milestone, with one of its biggest ever promotions, a range of special editorial products and some significant changes to its digital properties.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Nielsen’s readership and the ABC’s circulation results do not bode well for the print versions of New Zealand newspapers. Most of the major publications recorded significant drops on both reports, leading to suggestions from some that it might be time to adapt the way statistics are collected so that readership can be measured across all platforms.
The judges for News Works’ Newspaper Ad of the Month competition didn't deem any entries worthy of winning in either August or September, but three ads—DDB’s Reflect, Ogilvy & Mather’s Auckland Council Elections, and bcg2’s Ezetrol—were given special mentions in September, earning them one point each on the Agency League table.
Following a major shakeup of the senior hierarchy at Fairfax earlier this year, attention has now shifted to the rest of the conglomerate, with more job cuts looking inevitable. Plus: how the changes affect Fairfax Magazines.
The latest readership and circulation numbers are out and they have continued to go in the wrong direction for newspapers, with every major paper down on both counts when compared to last year and to the last survey result three months ago.
While newspaper circulations continue to decline and the media companies behind them face massive upheaval, research from industry body News Works suggests that pulp and ink still play an important role in New Zealand current affairs – especially when it comes to credibility and trustworthiness.
It shrunk its weekend edition back in 2000 and it joined an exclusive club when it implemented a paywall late last year. Now The Ashburton Guardian has continued to forge ahead and made the switch to a compact format for its Monday to Friday paper after 134 years in broadsheet.
Nostalgia and geeky heroics combine to give DDB New Zealand May's Ad of the Month Award from newspaper industry body News Works.
As if taking on the rather sizeable job as Fairfax's Auckland editor-in-chief wasn’t stressful enough, Garry Ferris’s home was robbed three times in his first eight days in Auckland. But despite the tough introduction and fairly troubling times for print media—and the company he's now working for—the avowed newspaper man is still remarkably chipper.
News Works NZ revamped its newspaper ad of the year awards programme last year, and it's continued to innovate with the arrival of the Agency League, a points-based scoring system for the newspaper ad of the month award that aims to tap into the competitive nature of creative agencies.