News Works has announced the end of an era this week, with it drawing the Newspaper Ad of the Year and Newspaper ad of the Month competitions to a close to focus on student talent.
Marketing, advertising & media intelligence
While giving a report about the suffering newspaper industry and the gradual decline of journalism, John Oliver provides a bit of hope for the profession through some journalism of his own.
The New Zealand Fire Service launched an unsettling campaign today via FCB, which draws attention to the importance of smoke alarms through a newspaper ad that's been printed with a combination of ink and ash.
Up Country: The Northern Advocate's Craig Cooper on bucking trends, understanding responsibilities and 'new media' arrogance
In conjunction with News Works, the Up Country series talks with some of New Zealand's top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. And for the final instalment, The Northern Advocate's editor Craig Cooper offers his $0.02.
A few weeks back we ran a 'How regional are you?' quiz in an effort to show that there is a risk those in the marcomms sector can fall into an urban echo chamber (as last year's Nielsen survey showed) and forget about the important role the regions play in the Kiwi economy—and the important role newspapers still play in those regions (who's going to argue with Warren Buffett and WPP's Sir Martin Sorrell?). The average score was 70 percent, but just seven percent of all the respondents got all the questions right, so you've still got some work to do, city slickers. Reckon you can beat that? Then put your regional knowledge to the test and take the second quiz. All those who complete it will go into the draw to win another two night Air New Zealand Deluxe Mystery Break for two somewhere in New Zealand*. PLUS: find out who won the prize from the first round.
Up Country: Hawke's Bay Today's Andrew Austin on local pride, beating the internet and the role of branded content
In conjunction with News Works, the Up Country series talks with some of New Zealand's top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. Next up, Andrew Austin, editor of Hawke's Bay Today.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Up Country: the Otago Daily Times' Barry Stewart on the enduring power of local journalism, people power and the joy of Super Rugby victory
In conjunction with News Works, the Up Country series talks with some of New Zealand's top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. First up, Barry Stewart, the newly appointed editor of the Otago Daily Times.
Newspaper readership and circ results: Otago Daily Times, Nelson Mail and Wairarapa Times-Age buck the downward trend
For some time now, reporting on the newspaper results has been a repetitive exercise of commenting on the downward trends in the print industry. Each time the results come out, it again confirms that the print is in decline. Rather predictably, the latest slew of results again told a similar story. However, despite all the doomsday prophesying in the industry, there were a handful of standout papers that bucked the overall trend and successfully managed to lift their readership results. And none more so than the Otago Daily Times.
Last week, after a few months of subscribing to the print version of The Herald, my wife decided to cancel it (despite my initial reservations given we have access to the internet, I actually quite enjoyed getting the paper version). With the circulation declines in recent years, this certainly wouldn't have been an unusual conversation for those in the subscriptions department, but she said they sounded quite sad when she told them the news. And while there are a few areas of positivity in the latest readership numbers, putting a smiling man on the first page of the Nielsen readership report might have been overly optimistic. PLUS: Nielsen's figures on how readership is split across print and online.
Theresa Gattung was made chief executive of Telecom at the very young age of 37 and, after eight years in that stressful role, she took a well-earned break in 2007. Now she’s putting her efforts—and her capital—into a much smaller business, food delivery service My Food Bag. And with a 40 percent stake in a company that’s expecting revenues of $50 million this year, she obviously knows how to pick ‘em. Here’s how the self-proclaimed uncool entrepreneur spends her media time.
Nurture, influence, engage: How Marketo Engage, part of Adobe Experience Cloud, is helping businesses drive revenue
For many, getting ink on your fingers after reading a newspaper is probably a rather quaint notion. But SparkPHD, NZME and ANZ embraced it for a Cricket World Cup supporter's ad and came away with the win in newspaper ad the Ad of the Month.
Last week's report on magazine readership and circulation figures once again reiterated that print is undergoing a period of transition as audiences shift their media consumption online. And looking at Nielsen's readership and ABC's circulation results, it's more of the same. However, there was some good news for the rural and community publications.
Earlier today, Fairfax Media Limited and APN News & Media Limited announced a proposed printing agreement that will see a consolidation of the pair’s printing processes in the upper North Island. Under the arrangement, APN will provide printing services to Fairfax in New Zealand for several newspapers at its Ellerslie facility, including the Waikato Times, Sunday Star-Times, Sunday News and other community titles. "The deal has not yet been finalised although the high-level terms have been approved," says an APN spokesperson.
ZenithOptimedia (ZO) has released its June 2014 Global Ad Expenditure Forecast, and it predicts that over the next two years the online channel will overtake TV as the medium where advertisers spend the most money. In addition to this, the report also analyses of how the Kiwi market is likely to compare internationally.
With the news and publishing industry currently going through one of its more difficult periods, the Canon Media Awards are a welcome dose of positivity and celebration. And The Dominion Post got the biggest dose of the night.