Tui-drinkers are widely renowned as hopeless romantics. But some of them obviously need a bit of help to grease the wheels of love. So Tui and Saatchi & Saatchi have come to their aid by finding another use for the newspaper and creating a gift to help impress the missus (or the mister). Much like the alternative strip for Tuatara by Y&R Wellington last year, a bunch of foldable DIY roses is included in every edition of today’s New Zealand Herald, which means these sensitive new age guys “can keep [their] dosh for a dozen of another kind.”
Much like the domestic magazine sector, newspaper readership remained relatively stable in the latest Nielsen reports and the overall trend for circulation continued downwards. And while the online and mobile properties of the two big publishers are continuing to lure Kiwi eyeballs, recent financial results show the digital dimes still aren’t replacing the lost analog dollars.