In 2002, 120 years after first being established, NZFarmer was discontinued. But Fairfax Media’s new AgriMedia division is bringing it back as a weekly print publication and rebranding Straight Furrow.
Prime TV and DraftFCB have taken out the November round of News Works Newspaper Ad of the Month for ‘Dish—Doctor Who Moon Bounce’, while DB and Saatchi & Saatchi took a highly commended for their Big Boys Toys Tui Breweries Lager voucher.
Another fairly dark set of results for New Zealand’s newspaper industry, as the latest Audit Bureau of Circulation (ABC) results and Nielsen’s readership numbers showing further year-on-year declines throughout the country.
DraftFCB and Mini are on a bit of a roll at the moment, with SPCA’s Driving Dogs winning pretty much everything in sight (it has been shortlisted four times at the prestigious Festival of Media, second only behind ASOS’ best night ever with five). And the pair are victorious once more, with the ‘Ducks’ ad taking out News Works’ newspaper ad of the month for March and the Mini newspaper NIM campaign getting a special mention.
DDB took a summer quinella by winning both the December and January rounds of the newspaper ad of the month comp with its YWCA and VW ads. And now it’s claimed yet more Beetle/paper-related victory with a classified ad to promote its Beetling campaign.
Running With Scissors’ new campaign for The People’s Wine caught our attention a few weeks back and it’s also found favour with the judges of the October round of the newspaper ad of the month awards, who said “there’s a story here … more of a personal interesting take on a wine ad”, “Kiwi, unpretentious and great to see longer copy” and “beautifully crafted and great use of a newspaper magazine.”
The magazine sector was celebrating a mostly positive swing after the latest readership, circ and, importantly, engagement figures were released last week. And while the numbers aren’t quite as good for the newspaper sector, the sky is still not falling.
There has been widespread speculation recently that the weekday version of the New Zealand Herald would be moving to a compact format and APN New Zealand has confirmed that’s the case, with a date set for September 2012. And, as its print product changes, it will also be redesigning its major digital property nzherald.co.nz.
DB Export’s ‘The Wine is Over’ campaign by Colenso BBDO has won plenty of fans–and a few overly serious, wine-loving detractors. And after Bevan claimed the NAB Newspaper ad of the month title in March, his old mate Sean has taken a win in the May round.