2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.
In good news for NZME, the New Zealand Herald has seen strong year on year print readership growth, up 4,000 readers to 430,000. We take a look at NZME’s readership figures and talk to NZME’s weekend editor Miriyana Alexander about the myth that print is dying. PLUS: Fairfax and Otago Daily Times’ have a mixed bag of results.
The StopPress editorial team recently took a tour of the new NZME offices and chatted to the NZ Herald’s managing editor Shayne Currie, editor Murray Kirkness and NZME digital audience engagement general manager Lauren Hopwood about why the move made sense.
Not surprisingly, given the local rags were pretty much dominated by rugby in recent weeks—in both an editorial and advertising sense—three rugby-themed ads from Prime, Specsavers and Barkers were given a celebratory bum pat by the judges of the October round of the Newspaper Ad of the Month Awards.
In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. Next up, Victoria Guild, editor of the Nelson Mail.
DDB and BMW’s April Fools Day switcheroo made one woman very happy. And it’s also impressed the judges of the April Newspaper Ad of the Month award.
Over the weekend, Fairfax distributed a revamp of Sunday, the magazine insert included on a weekly basis with the Sunday Star-Times. The new version features an updated portrait layout, more pages and a combination of new content and the return of various favourites that have thus far appeared in the pages of the magazine over the last ten years. To incorporate the new design elements, Fairfax brought in art director Delaney Tabron to work closely with Sunday editor Rebecca Kamm, who joined the publication in January.
The ‘Beer Census’ ad created by Barnes, Catmur & Friends for Boundary Road Brewery has picked up the Newspaper Ad of the Month for August as part of News Works’ Agency League competition.
In an effort to make the online news-reading experience less time consuming and little more convenient, Aucklander Anthony Patrickson and his team have developed The Daily Youser, an app that gives iPad users access to content from different sources in one place.