2017 was another record year for agency advertising spend, with data released from Standard Media Index (SMI) showing $1.048 billion was spent on major media across the year. But will the momentum continue? We speak to SMI managing director for Australia and New Zealand Jane Ractliffe about confidence in the economy.
In good news for NZME, the New Zealand Herald has seen strong year on year print readership growth, up 4,000 readers to 430,000. We take a look at NZME’s readership figures and talk to NZME’s weekend editor Miriyana Alexander about the myth that print is dying. PLUS: Fairfax and Otago Daily Times’ have a mixed bag of results.
The StopPress editorial team recently took a tour of the new NZME offices and chatted to the NZ Herald’s managing editor Shayne Currie, editor Murray Kirkness and NZME digital audience engagement general manager Lauren Hopwood about why the move made sense.
Not surprisingly, given the local rags were pretty much dominated by rugby in recent weeks—in both an editorial and advertising sense—three rugby-themed ads from Prime, Specsavers and Barkers were given a celebratory bum pat by the judges of the October round of the Newspaper Ad of the Month Awards.
In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. Next up, Victoria Guild, editor of the Nelson Mail.
DDB and BMW’s April Fools Day switcheroo made one woman very happy. And it’s also impressed the judges of the April Newspaper Ad of the Month award.
Over the weekend, Fairfax distributed a revamp of Sunday, the magazine insert included on a weekly basis with the Sunday Star-Times. The new version features an updated portrait layout, more pages and a combination of new content and the return of various favourites that have thus far appeared in the pages of the magazine over the last ten years. To incorporate the new design elements, Fairfax brought in art director Delaney Tabron to work closely with Sunday editor Rebecca Kamm, who joined the publication in January.
The ‘Beer Census’ ad created by Barnes, Catmur & Friends for Boundary Road Brewery has picked up the Newspaper Ad of the Month for August as part of News Works’ Agency League competition.
In an effort to make the online news-reading experience less time consuming and little more convenient, Aucklander Anthony Patrickson and his team have developed The Daily Youser, an app that gives iPad users access to content from different sources in one place.
In 2002, 120 years after first being established, NZFarmer was discontinued. But Fairfax Media’s new AgriMedia division is bringing it back as a weekly print publication and rebranding Straight Furrow.
Prime TV and DraftFCB have taken out the November round of News Works Newspaper Ad of the Month for ‘Dish—Doctor Who Moon Bounce’, while DB and Saatchi & Saatchi took a highly commended for their Big Boys Toys Tui Breweries Lager voucher.
Another fairly dark set of results for New Zealand’s newspaper industry, as the latest Audit Bureau of Circulation (ABC) results and Nielsen’s readership numbers showing further year-on-year declines throughout the country.
DraftFCB and Mini are on a bit of a roll at the moment, with SPCA’s Driving Dogs winning pretty much everything in sight (it has been shortlisted four times at the prestigious Festival of Media, second only behind ASOS’ best night ever with five). And the pair are victorious once more, with the ‘Ducks’ ad taking out News Works’ newspaper ad of the month for March and the Mini newspaper NIM campaign getting a special mention.
DDB took a summer quinella by winning both the December and January rounds of the newspaper ad of the month comp with its YWCA and VW ads. And now it’s claimed yet more Beetle/paper-related victory with a classified ad to promote its Beetling campaign.
Running With Scissors’ new campaign for The People’s Wine caught our attention a few weeks back and it’s also found favour with the judges of the October round of the newspaper ad of the month awards, who said “there’s a story here … more of a personal interesting take on a wine ad”, “Kiwi, unpretentious and great to see longer copy” and “beautifully crafted and great use of a newspaper magazine.”
The magazine sector was celebrating a mostly positive swing after the latest readership, circ and, importantly, engagement figures were released last week. And while the numbers aren’t quite as good for the newspaper sector, the sky is still not falling.
There has been widespread speculation recently that the weekday version of the New Zealand Herald would be moving to a compact format and APN New Zealand has confirmed that’s the case, with a date set for September 2012. And, as its print product changes, it will also be redesigning its major digital property nzherald.co.nz.
DB Export’s ‘The Wine is Over’ campaign by Colenso BBDO has won plenty of fans–and a few overly serious, wine-loving detractors. And after Bevan claimed the NAB Newspaper ad of the month title in March, his old mate Sean has taken a win in the May round.
Tui-drinkers are widely renowned as hopeless romantics. But some of them obviously need a bit of help to grease the wheels of love. So Tui and Saatchi & Saatchi have come to their aid by finding another use for the newspaper and creating a gift to help impress the missus (or the mister). Much like the alternative strip for Tuatara by Y&R Wellington last year, a bunch of foldable DIY roses is included in every edition of today’s New Zealand Herald, which means these sensitive new age guys “can keep [their] dosh for a dozen of another kind.”
Much like the domestic magazine sector, newspaper readership remained relatively stable in the latest Nielsen reports and the overall trend for circulation continued downwards. And while the online and mobile properties of the two big publishers are continuing to lure Kiwi eyeballs, recent financial results show the digital dimes still aren’t replacing the lost analog dollars.