Ogilvy & Mather has won the inaugural News Works Agency League competition, which since last March has has been celebrating the nation’s standout newspaper adverts on a monthly basis.
It’s certainly not pretty. But M&C Saatchi’s press ad for Warehouse Stationery obviously has a good personality, because it has been awarded the September Newspaper Ad of the Month award.
For the second year in a row, DDB walked away with a cool $10,000 after the Sky Arts Channel Mark Rothco spot took out the Newspaper Ad of the Year prize last week (this Throaties spot won the 2009 edition). And the highlight of the night—aside, of course, from the big grand finale announcement, the delectable nibbles and the burly guard who was keeping watch over the silver briefcase on the table that was filled with $10,000 cash—had to be the Q+A video with Chuck Porter, the convenor of judges at this year’s event and co-founder of award-hogging US ad agency Crispin Porter + Bogusky.