Browsing: newspaper ad of the month

DDB savours summer with dual newspaper ad of the month victories

DDB has cleaned up the last two Newspaper Ad of the Month awards, with YWCA Auckland’s ‘Demand equal pay ad and Volkswagen’s ‘Beetle to win a Beetle’ taking out the December and January rounds respectively. The Judges for both rounds—Leisa Wall, DraftFCB; Paul Hankinson, Hanko; Lisa Fedyszyn, DDB (who abstained) and Kate Humphries, Media Design School—said VW’s ad “enticed people to make the iconic VW beetle shape with their bodies in order to win a VW, is an inspired way to induce beer gut envy, particularly if those beer guts have just enjoyed a good holiday season.”