In this age of instant gratification, less is supposed to be more, but creative agency True contradicted that notion with a verbose ad for Air New Zealand, which won them the Newspaper Ad of the month for November.
We pointed them out a few weeks back when the Herald shrunk, and DraftFCB’s entertaining contextual ads—‘Magnifying Glass, Pirate and Shrink Ray’—for Pak ‘n’ Save to celebrate the paper’s new format have also impressed the judges of the September round of the Newspaper Ad of the Month awards.
Rugby World Cup advertising continued to dominate throughout October, some say to the detriment of both quality and originality. And after being told to ‘touch pause engage’ one time too many, the NAB judges have decided no one deserves the October Newspaper Ad of the Month award. The obvious headlines and groan inducing puns featured across too much of the material – at times to the detriment of art direction.
Despite a large number of Rugby World Cup-related press ads dominating September’s newspapers, .99 has won this month’s NAB Newspaper Ad award with its call plan ad for Vodafone.
M&C Saatchi’s ‘Good Ugly’ ad for Warehouse Stationery took out the September edition of the NAB’s Newspaper Ad of the Month award. And the pair has nabbed another title for the innovative ad depicting a poorly shredded page where the content can still be read.
December was a disappointing month in the world of newspaper advertising, with nothing deemed good enough to tickle the fancy of the NAB Ad of the Month award judges. But things have improved in the first month of 2011, with Ogilvy taking out January honours with its long-copy ad for youth mentoring scheme Brothersinarms.
The infiltration (some might even say the infestation) continues: DDB Sydney is the second Aussie agency in a row to win the NAB’s Newspaper Ad of the Month prize, with its McDonald’s Daylight Savings ad chosen as April’s best.
First they claimed Crowded House, now this: an Earth Hour ad for Unilever’s Persil brand that was produced by Sydney boutique agency Naked Communications has won the Newspaper Advertising Bureau’s (NAB) March Newspaper Ad of the Month.
Not surprisingly, Telecom has been on the receiving end of a few XT related barbs in recent times. But not just from consumers. Its competitors have also been very happy to oblige with a few barbs of their own. And this cheeky wee number from .99 for Vodafone was deemed good enough to take the NAB newspaper ad of the month title for February.
The Newspaper Advertising Bureau has made up for a mediocre November in the Newspaper Ad of the Month competition by announcing a double whammee, with DDB’s Sky TV Arts Channel ‘Jackson Pollock’ concept taking the December title and DraftFCB’s latest in the artwork series for Robert Harris coffee winning January’s round.
So mediocre were the entries for the November newspaper ad of the month that the judges decided not to pick a winner. They didn’t even hand out any merit certificates.