Newshub’s latest video dabbles in social experimentation to show how one man’s viewing habits have the ability change. PLUS, TVNZ responds to Newshub’s claim to being New Zealand’s number one source for news.
With many young voters not turning out to the last election, who better to get them up to speed with New Zealand politics than one of their own? Newshub thought just that, so it got one of its interns on the case to create a new series called Ticked Off.
A news chief claiming that the phrase ‘quality journalism’ should be left to die was always going to spark a bit controversy—even more so when he’s brought in to replace a much-loved stalwart of New Zealand’s news scene, Mark Jennings. We chat to new MediaWorks news chief Hal Crawford about his eyebrow-raising opinion that arrived in New Zealand before he did, the challenges and opportunities of the modern media environment and his aspirations for the organisation.
A week into MediaWorks’ latest daily news video Newshub Explains, we talk head of digital news Jono Hutchison about the conclusion of its midday TV bulletin and the continuing focus on digital news content.
Online ad viewability has long been an issue for publishers, with it being difficult to determine exactly how many people are actually viewing the ads served on a web page. And with interactive advertising spend hitting the $800 million mark this year, it seems more important than ever that advertisers know they’re getting the eyeballs they’re paying for. So, in response to the issue, MediaWorks has taken action, announcing today it’s guaranteeing all of its banner ads will be 100 percent viewable from 1 April, using Google’s DoubleClick product. We chat to MediaWorks head of digital sales and ad strategy John-Paul Randall about the change in functionality as well as the publisher’s other new function, which allows unblockable video ads to run across all platforms.
MediaWorks has teamed up with Adshel to make sure the Newshub brand can be seen anywhere and everywhere, keeping commuters updated with the latest news headlines from Adshel’s digital network.
Following on from our last 360 video story, MediaWorks has now jumped on the 360 bandwagon, producing the first 360-degree news studio video in the country with Reel Factory to show off the Newshub studio’s new features. We chat to MediaWorks head of digital news Jono Hutchison to find out more about the clip and the potential of 360-degree video as an immersive news storytelling tool.
Sometimes I wonder why we download mobile news apps and allow oft depressing and sensationalist headlines to be zapped to our phones to give us bursts of misery and existentialist angst throughout the day. But we’re suckers for it, we want to know what’s going on when it’s going on, and the major news outlets know this (they also know our phones are practically glued to our hands or pocket insides). Which is why MediaWorks has wasted no time in launching a dedicated Newshub app with all the bells and whistles, which, 18 hours after it launched became the most popular app downloaded from the App Store.
MediaWorks head of marketing Katie Mills has called the Newshub launch the biggest in MediaWorks history. We look at all the creative elements and how the launch went.
Since last year, MediaWorks has been on a mission to pull together the disparate departments of the business to offer a fully integrated service across the various available channels. And this will be continued with the launch of Newshub on 1 February.