articles tagged 'News Works'

State and Colenso's summer sizzler takes newspaper Ad of the Month, Young & Shand also gets nod of approval

  • Advertising
  • February 10, 2015
  • StopPress Team
State and Colenso's summer sizzler takes newspaper Ad of the Month, Young & Shand also gets nod of approval

Nothing says summer like scraping toxic fire extinguishing chemicals off the lamb. Colenso BBDO's ad for State Insurance has referenced this great Kiwi tradition with its 'get insurance fast because things happen fast' campaign and for their trouble they've taken out the December edition of News Works' Ad of the Month.

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DDB picks up Newspaper Ad of the Year, makes it two in a row

  • Advertising
  • October 3, 2014
  • StopPress Team
DDB picks up Newspaper Ad of the Year, makes it two in a row

The ninth edition of the annual awards show was hosted at AUT and again organised by the industry body News Works. And this year, the attendees from DDB left with the biggest smiles as the agency picked up the most coveted award: the Newspaper Ad of the Year. Illustrating that the greatest ideas don’t always have to be complicated, the judges awarded the gong to DDB for its simple VW print ad that drew attention to a Beetle sale.

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Beer Census picks up August's newspaper ad of the month

  • Advertising
  • September 8, 2014
  • StopPress Team
Beer Census picks up August's newspaper ad of the month

The 'Beer Census' ad created by Barnes, Catmur & Friends for Boundary Road Brewery has picked up the Newspaper Ad of the Month for August as part of News Works' Agency League competition.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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We give the mic to the industry's future leaders to hear their thoughts on media, ...
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
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All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
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All our stories on the nation's two failed mergers in one place
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
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In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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Ogilvy & Mather continues its run with Ad of the Month award, News Works brings digital ads into the mix

  • Advertising
  • July 3, 2014
  • StopPress Team
Ogilvy & Mather continues its run with Ad of the Month award, News Works brings digital ads into the mix

Following on from its win of the Agency League, Ogilvy & Mather have taken another Newspaper Ad of the Month award with its WWF Maui’s Dolphin ad, with the judges—Andrew Davidson, Big Communications; Brad Stratton, Barnes, Catmur & Friends; and Phil Hickes, Saatchi & Saatchi—all agreeing it was a "good idea that packed a punch, with art direction that won’t get lost". Plus: News Works' announces a few changes.

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Ogilvy pips FCB and DDB to snatch newspaper advertising crown

  • Awards
  • April 17, 2014
  • StopPress Team
Ogilvy pips FCB and DDB to snatch newspaper advertising crown

Ogilvy & Mather has won the inaugural News Works Agency League competition, which since last March has has been celebrating the nation's standout newspaper adverts on a monthly basis.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Ogilvy tops Agency League by honouring McCullum

  • Advertising
  • March 10, 2014
  • StopPress Team
Ogilvy tops Agency League by honouring McCullum

The February edition of News Works' Agency of the Month served up a close battle, with both Ogilvy and M&C Saatchi putting forward impressive pieces for consideration.

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Print readership slide continues, but news brands grow

  • News
  • February 14, 2014
  • Damien Venuto
Print readership slide continues, but news brands grow
RalphGoodale.ca

Nielsen and the Audit Bureau of Circulations (ABC) have released 2013's fourth quarter readership and circulation statistics for newspapers and magazines. And while the previous article on magazines held some good news, the numbers for newspapers are far bleaker. However, it must be remembered that Nielsen’s readership insights for newspapers are exclusively based on print. So while the statistics might not seem promising, they only offer a glimpse at one aspect of readership.

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Lorde so popular even ad gets a gong, True follows suit for cricket

  • Advertising
  • February 10, 2014
  • StopPress Team
Lorde so popular even ad gets a gong, True follows suit for cricket

Lorde's letter of thanks to fans in the lead up to last month's Grammy Awards and her Auckland Laneway makeup gig was the judge's pick for January's News Works Ad of the Month. And they reckon it wouldn't have worked in any other medium except the venerable newspaper.

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The Year in Review: Jenny Stiles

  • Year in Review brought to you by Marsden Inch
  • January 11, 2014
  • StopPress Team
The Year in Review: Jenny Stiles

In a time when every media doomsday prophet is speculating on the eventual expiration of print, News Works has continued to push print-based titles and has retained its belief in traditional forms of media. And to applaud the efforts of writers, editors, publishers and designers for their contributions, News Works again organised the Canon Media Awards, New Zealand's biggest journalism awards. But rather than simply focusing on the newspaper industry, News Works also used 2013 to commend the creativity of ad agencies via the News Works Agency League. Here's what executive director Jenny Stiles thought of the year.

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Dr Who's lunar excursion takes newspaper ad of the month award

  • Advertising
  • December 10, 2013
  • StopPress Team
Dr Who's lunar excursion takes newspaper ad of the month award

Prime TV and DraftFCB have taken out the November round of News Works Newspaper Ad of the Month for ‘Dish—Doctor Who Moon Bounce’, while DB and Saatchi & Saatchi took a highly commended for their Big Boys Toys Tui Breweries Lager voucher.

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News Works Rookie marketer of the year: Jess Hall, Farmers

  • TVNZ-NZ Marketing Awards
  • October 22, 2013
  • StopPress Team
News Works Rookie marketer of the year: Jess Hall, Farmers
Photo: Paul Statham

Since Jess Hall joined Farmers in 2011, the scope and scale of its direct marketing campaigns has radically grown. Hall has grown with it. And the News Works Rookie marketer of the year wouldn’t have it any other way.

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No winners, but DDB, bcg2 and Ogilvy & Mather earn special mentions in News Work's Agency League

  • Advertising
  • October 4, 2013
  • StopPress Team
No winners, but DDB, bcg2 and Ogilvy & Mather earn special mentions in News Work's Agency League

The judges for News Works’ Newspaper Ad of the Month competition didn't deem any entries worthy of winning in either August or September, but three ads—DDB’s Reflect, Ogilvy & Mather’s Auckland Council Elections, and bcg2’s Ezetrol—were given special mentions in September, earning them one point each on the Agency League table.

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Newspapers get a case of the drops in latest survey

  • Media
  • August 12, 2013
  • Ben Fahy
Newspapers get a case of the drops in latest survey

The latest readership and circulation numbers are out and they have continued to go in the wrong direction for newspapers, with every major paper down on both counts when compared to last year and to the last survey result three months ago.

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Ogilvy & Mather's fluent doggish earns plaudits

  • Advertising
  • August 9, 2013
  • StopPress Team
Ogilvy & Mather's fluent doggish earns plaudits

Ogilvy & Mather has taken out this month’s Newspaper Ad of the Month with its topical ad for Beneful that responded in canine style to an article claiming playing with sticks was no good for dogs. The win takes them to six points and sees them join DDB at the top of the Agency League table.

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Newspaper credibility touted by industry body

  • Media
  • July 30, 2013
  • StopPress Team
Newspaper credibility touted by industry body

While newspaper circulations continue to decline and the media companies behind them face massive upheaval, research from industry body News Works suggests that pulp and ink still play an important role in New Zealand current affairs – especially when it comes to credibility and trustworthiness.

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