Two students from the Media Design School have taken out the top prize for their campaign for Drive Electric.
Browsing: News Works
A Colmar Brunton study shows that New Zealanders don’t afford the same amount of trust to all forms of media. So who do they trust and what does this mean for advertising?
Bravado, escapism, and lack of planning often lead to New Zealanders taking unnecessary—and sometimes fatal—risks on water. The team at News Works knew that something had to be done.
News Works has announced the end of an era this week, with it drawing the Newspaper Ad of the Year and Newspaper ad of the Month competitions to a close to focus on student talent.
The New Zealand Fire Service, launched a sobering campaign today via FCB, drawing attention to the importance of having smoke alarms by combining ink and ash from fire destroyed homes to print stories about recent house fires, which are running in newspapers throughout the country.
The New Zealand Fire Services is set to educate New Zealanders about fire safety after FCB won $300,000 worth of free advertising to be used in a single day across newspapers, web and mobile.
Lately there has been some criticism of the 25-54 demographic, which for the last few decades has become the most important to advertisers looking to purchase slots on television. Things are changing, however, and News Works has just released information supporting this, revealing the over-45s segment represents a $23.5 billion spend opportunity.
In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. And for the final instalment, The Northern Advocate’s editor Craig Cooper offers his $0.02.
A few weeks back we ran a ‘How regional are you?’ quiz in an effort to show that there is a risk those in the marcomms sector can fall into an urban echo chamber (as last year’s Nielsen survey showed) and forget about the important role the regions play in the Kiwi economy—and the important role newspapers still play in those regions (who’s going to argue with Warren Buffett and WPP’s Sir Martin Sorrell?). The average score was 70 percent, but just seven percent of all the respondents got all the questions right, so you’ve still got some work to do, city slickers. Reckon you can beat that? Then put your regional knowledge to the test and take the second quiz below. All those who complete it will go into the draw to win another two night Air New Zealand Deluxe Mystery Break for two somewhere in New Zealand*.
In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. Next up, Victoria Guild, editor of the Nelson Mail.
In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. Next up, Andrew Austin, editor of Hawke’s Bay Today.
In conjunction with News Works, the Up Country series talks with some of New Zealand’s top regional newspaper editors about the performance of their titles in print and online, the role local news plays in regional communities, where they see the industry going and why advertisers should stick with them. First up, Barry Stewart, the newly appointed editor of the Otago Daily Times.
Ogilvy & Mather took out the July Newspaper Ad of the Month award for its topical Rebel Sport ad ‘National Pride’, scooping up $500 for the win.
For many, getting ink on your fingers after reading a newspaper is probably a rather quaint notion. But SparkPHD, NZME and ANZ embraced it for a Cricket World Cup supporter’s ad and came away with the win in newspaper ad the Ad of the Month.
Nothing says summer like scraping toxic fire extinguishing chemicals off the lamb. Colenso BBDO’s ad for State Insurance has referenced this great Kiwi tradition with its ‘get insurance fast because things happen fast’ campaign and for their trouble they’ve taken out the December edition of News Works’ Ad of the Month.
The ninth edition of the annual awards show was hosted at AUT and again organised by the industry body News Works. And this year, the attendees from DDB left with the biggest smiles as the agency picked up the most coveted award: the Newspaper Ad of the Year. Illustrating that the greatest ideas don’t always have to be complicated, the judges awarded the gong to DDB for its simple VW print ad that drew attention to a Beetle sale.
The ‘Beer Census’ ad created by Barnes, Catmur & Friends for Boundary Road Brewery has picked up the Newspaper Ad of the Month for August as part of News Works’ Agency League competition.
Following on from its win of the Agency League, Ogilvy & Mather have taken another Newspaper Ad of the Month award with its WWF Maui’s Dolphin ad, with the judges—Andrew Davidson, Big Communications; Brad Stratton, Barnes, Catmur & Friends; and Phil Hickes, Saatchi & Saatchi—all agreeing it was a “good idea that packed a punch, with art direction that won’t get lost”. Plus: News Works’ announces a few changes.
Ogilvy & Mather has won the inaugural News Works Agency League competition, which since last March has has been celebrating the nation’s standout newspaper adverts on a monthly basis.
Nielsen and the Audit Bureau of Circulations (ABC) have released 2013’s fourth quarter readership and circulation statistics for newspapers and magazines. And while the previous article on magazines held some good news, the numbers for newspapers are far bleaker. However, it must be remembered that Nielsen’s readership insights for newspapers are exclusively based on print. So while the statistics might not seem promising, they only offer a glimpse at one aspect of readership.
Lorde’s letter of thanks to fans in the lead up to last month’s Grammy Awards and her Auckland Laneway makeup gig was the judge’s pick for January’s News Works Ad of the Month. And they reckon it wouldn’t have worked in any other medium except the venerable newspaper.
In a time when every media doomsday prophet is speculating on the eventual expiration of print, News Works has continued to push print-based titles and has retained its belief in traditional forms of media. And to applaud the efforts of writers, editors, publishers and designers for their contributions, News Works again organised the Canon Media Awards, New Zealand’s biggest journalism awards. But rather than simply focusing on the newspaper industry, News Works also used 2013 to commend the creativity of ad agencies via the News Works Agency League. Here’s what executive director Jenny Stiles thought of the year.
Prime TV and DraftFCB have taken out the November round of News Works Newspaper Ad of the Month for ‘Dish—Doctor Who Moon Bounce’, while DB and Saatchi & Saatchi took a highly commended for their Big Boys Toys Tui Breweries Lager voucher.
Since Jess Hall joined Farmers in 2011, the scope and scale of its direct marketing campaigns has radically grown. Hall has grown with it. And the News Works Rookie marketer of the year wouldn’t have it any other way.
The judges for News Works’ Newspaper Ad of the Month competition didn’t deem any entries worthy of winning in either August or September, but three ads—DDB’s Reflect, Ogilvy & Mather’s Auckland Council Elections, and bcg2’s Ezetrol—were given special mentions in September, earning them one point each on the Agency League table.
The latest readership and circulation numbers are out and they have continued to go in the wrong direction for newspapers, with every major paper down on both counts when compared to last year and to the last survey result three months ago.