In honour of the recent return of the Molenberg jingle, we're republishing the post from a few years back that lists some of the best efforts, as chosen by members of the NZ Radio Facebook page.
Marketing, advertising & media intelligence
'It's time to jump on that bandwagon': Isentia's Russ Horell on social media, influencers and the future of journalism
Gone are the days of media monitors delivering clients a package of newspaper cutouts each morning, but that doesn't mean monitoring is no longer required. Rather, it's as important than ever clients have a pair of eyes on the news gaining attention across the expanding media landscape. Russ Horell, Isentia’s New Zealand country manager, talks to StopPress about the rise of social media, how it's responding with AI and what the future of news and journalism looks like.
At the end of another year, outgoing NZ Marketing and StopPress editor Damien Venuto finds that a bit of serendipity always helps to keep us ahead of self-doubt.
Indie agency Hunch recently conducted a thought experiment in rebranding Santa. Here's what agency boss and Christmas enthusiast Michael Goldthorpe learnt from the process.
Countdown general manager of marketing Bridget Lamont’s 13-year tenure at the retail business has come to an end.
Radio veteran David Gibbs shares his thoughts on how radio is likely to evolve in the coming years.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
Carver skateboards has teamed up with former professional skateboarder and convicted murderer Harvey Hawks for a campaign that strives to draw attention to the harm caused by gun violence in the United States.
A couple of account appointments have been announced this week.
Stuff has announced its entry into the streaming market with the establishment of Stuff Pix.
Industry happenings at Running with Scissors, Newstalk ZB, New Zealand Surf Life Saving and Variety.
In response to the criticism at the level of commitment of the players, the Vodafone Warriors marketing team has launched a campaign that features players talking openly about what it feels like to hear these accusations in the press and on social media.
BTL general manager Regan Hall considers whether there's any value to marketers in the growing chatbot fad.
Reckon you're a media guru? Take the quiz to find out and go in the draw to win a $500 Westfield Voucher
There's no shortage of opinions in the industry on which channels marketers should trust. But do these opinions measure up to the facts? Here's your opportunity to test the accuracy of your perceptions against what New Zealanders actually think.
The 'Plus by ASB' app, created by digital product design agency Roam, provides a single access point to online business tools, such as Xero, Vend and Shopify, offering a single view of performance across all these interfaces.
Jolt, a new agency created within FCB, will be taking over the Audi account from 1 January 2018.