Browsing: New

Let me entertain you: why advertisers need to heed Vanilla Ice’s advice

Is branded entertainment just a fad, a trend, a nice-to-have? Or is it a crucial change necessary for advertising’s relevancy in the future? Nic Winslade argues that advertisers need to get permission from consumers in order to engage with them. Plus: come up with a idea to integrate your brand into StopPress and we’ll choose the best and/or most entertaining effort and make it happen.

New Zealand Woman’s Weekly blows out 80 candles with women and nostalgia-infused special edition

As far as years go in the history books, 1932 wasn’t exactly a winner, after all, it was a time when New Zealand was plunged deep in the murky depths of the Great Depression. But that apparently didn’t mean women had to forgo their love of lace knit jumper, cut pattern services or home craft competitions and on December 8 that year, journalists Otto Williams and Audrey Argall launched New Zealand Woman’s Weekly, a magazine that preached the “gospel of usefulness, cheerfulness and happiness”. Eighty years on, in a more exuberant way it continues to equip women with their weekly fixes of fashion, food, weddings and gossip and to mark the auspicious milestone, it’s released a special birthday collector’s edition.