Like previous years, TVNZ shows made up the vast majority of the top 20 most-watched programmes list for last year, with a magician, a talent show and two current affairs offerings luring the most eyeballs in 2013.
Last year, New Zealand’s Got Talent (NZGT) enjoyed an average viewership of 839,209 over the course of 13 weeks, but the follow-up season couldn’t even match that amount in the final episode, with only 726,900 viewers tuning in on Sunday night to see season-ending episode. These results from Nielsen bring a disappointing end to the second season of TVNZ’s show, which was originally tipped for further success when it was announced.
The season debut of New Zealand’s Got Talent got a less rapturous audience reception, with the 90 minute episode getting an average audience of 611,100 for those aged five plus watching live and played back on the same day, although consolidated Nielsen data wasn’t yet available.
Cadbury’s dreams, Regina’s first world problems and TVNZ’s draining of the talent pool make the playoffs.
Apparently New Zealand hasn’t run out of talent just yet, because not long after MediaWorks’ big talent show wound up, TVNZ’s big talent show gets set to start.
New Zealand’s Got Talent launched with plenty of fanfare and massive ratings back in September, and, with Marlborough teenager Clara van Wel announced as the winner last night, it finished on a high note as well, cementing its place as the most watched show of 2012 and the biggest show of the past ten years.
Coming at a cost of $3.2 million, TVNZ and NZ on Air, along with major sponsor Toyota, have invested heavily in New Zealand’s Got Talent. And after the first episode of the international format show aired last night, that investment looks set to pay off, as it was the highest launch for a New Zealand entertainment/reality show in the past seven years.