Browsing: New Zealand

News
Twitter launches self-serve ad platform in NZ, sets sights on small and medium-sized businesses
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On Friday, Twitter announced the Kiwi launch of Twitter Ads, a self-serve ad platform that aims to provide advertising options for small and medium-sized businesses. Twitter Ads has already been launched in 21 international markets, and it will almost certainly come as a welcome marketing tool to smaller businesses that have thus far been precluded from using Twitter’s advertising services due to the minimum spend threshold that the company previously set for its advertising services. We chat to Nick Bowditch, Twitter Australia’s small business evangelist, to find out what this means for the Kiwi market.

News
C’mon to New Zealand
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C’mon to New Zealand was a film made for Air New Zealand and the New Zealand Tourist and Publicity department for the purpose of showcasing the great things about our country to Australian travel agents.

News
The duality of Snakk Media: snakes and ladders at the mobile start-up
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Snakk Media’s preliminary financial results released last week showed a 92 percent year-on-year increase, shifting up from $3.6 million recorded between March 2012 and March 2013 to $7 million in the most recent results. Add to this the fact that the company has just announced plans to open a Singapore office in addition to those in Australia and New Zealand, and it seems that Snakk Media’s new chief executive Mark Ryan has a lot to smile about less than a year into his job. But a recent drop in the company’s share price and the fact that it continues to operate at a loss means the company’s evolution has had its fair share of ups and downs.

Opinion
Tall tales: Hazel Phillips on charting the history of Kiwi advertising
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A host of advertising luminaries—and plenty of non-advertising non-luminaries—ventured to AUT’s beautiful new building on Monday night to celebrate the launch of Idealog editor Hazel Phillips’ new book Sell: Tall tales from the legends of New Zealand Advertising. Here she is on how it all came about, what’s changed over the years and, of course, where you can buy it.

Opinion
From the outside looking in: Paul Brazier on the rise of Kiwi advertising
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How things have changed over the past few years. New Zealand is now punching way over its weight in the ad business. For decades, New Zealand creatives simply didn’t have the budgets that the bigger markets had. But, as the best ad people do, they have turned this negative into a positive and worked out how to use these small budgets to make big, world beating campaigns.

Opinion
NZ up to third in country brands survey; Queensland ridiculed for excessive music-related cheese
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It must be written into our neighbouring country’s constitution that all television commercials promoting the region must include some kind of extremely cheesy musical element. The all singing, all dancing ‘There’s Nothing Like Australia’ epic by DDB was touch and go, but it’s Queensland, the same province that brought the world the amazing, multi-award-winning ‘Best Job in the World’ campaign, that really deserves to be taken to task, because it is responsible for two of the biggest toe curlers in recent memory. 

News
Prince William’s trip used as excuse to show old Kiwi tourism ads
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As Bonnie Prince Willy jaunts around New Zealand on his regal tour with around 60 foreign journalists capturing his every forced smile and hoping he’ll spill tomato sauce on his suit at the upcoming governmental barbecue, much has been written about the value to ‘brand New Zealand’ in terms of the positive exposure his jet-lag infused trip will generate.

News
Iggy gets his act together
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Who for: Orcon broadband

Why we like it: Iggy writhes to the online Kiwi cacophony.

And number two:

Who for: Panasonic Lumix

Why we like it: It’s filmed in New Zealand. And it’s a moderately comical way to show the camera’s waterproofery.

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