Special Group will soon be putting its mark on the ‘100% Pure New Zealand’ campaign after Tourism New Zealand appointed the agency to work on a project for it.
Browsing: New Zealand
Chinese Herald owner Lili Wang has a classic immigrant story. She originally arrived in New Zealand with nothing but a ceaseless ambition to make something of her new life. And she has done just that, commencing her career in banking, starting her own business and eventually purchasing the Chinese Herald. Now, as she sits down to chat with NZ Marketing, she says her sights are set on building a bridge between the Chinese and what she calls “mainstream” communities in New Zealand.
Kiwibank has teamed up with Shortland Street’s Jayden Daniels to release a new campaign, by agency Hello, targeting uni students who are keen to have their money reinvested into New Zealand.
Facebook has a new recruit, with Andrew Hunter taking on the newly created role of Facebook’s news partnerships lead for New Zealand and Australia.
Two of the owners of Auckland creative agency Motion Sickness have been dabbling outside of their usual day-to-day activities to photograph and write the book Hideaways, a guide to a variety of beautiful and remote huts, baches and caravans to escape to around the country.
Global brands are struggling to win the trust of connected New Zealanders, according to research from Kantar TNS.
Google has a new country manager for New Zealand in Caroline Rainsford, who replaces Stephanie Davis.
Tomorrow, Bay of Plenty music fans will get a new sound to feast their ears on as The Station goes to air on 105.4FM. Not only is it a new station, it’ll feature new music and is structured around new radio ideology. We speak to Founder Grant Hislop about where it all started, launching artists, local music and reconstructed formats.
A basketball court doesn’t seem like the typical location to ponder what New Zealand will look like in 20-years time, but when Ruckus and TVNZ came together to find that out, it served to be the perfect base for the scale of the production. Over the last four nights, What Next? has been posing challenging questions to New Zealanders. We chat to executive producer Arwen O’Connor and director Mitchell Hawkes about bringing the ambitious task to life.
Think Kiwis and Australians are the same? Think again, according to new research by Kantar TNS, which identifies the differences marketers should be aware of when running trans-Tasman campaigns.
The Goat Farm’s Vaughn Davis takes a look at ‘the age of the dolphin’ to explain why brands moving away from international ad agencies is a positive marketing trend.
Earlier this month, New Zealand’s media landscape saw the addition of Newsie. We chat to Sun Media directors Brian and Claire Rogers about taking regional news to the nation, moving away from clickbait and the banding together of New Zealand’s independent publishers.
Pak ‘n Save has given New Zealand a tasty makeover in a ‘NZ Made Deals’ campaign, via FCB, that has seen the country’s towns and cities renamed after food.
Poetry is being shared in all corners of the country on this fine day, as today marks the 19th annual National Poetry Day, since known as Phantom Billstickers National Poetry Day after the company penned a sponsorship agreement in March. In commemoration of the day, we share some favourite poems from people in the industry (and our office, because why not).
After a successful year for New Zealand at Cannes, proving how much the country punches above its weight, now Media Design School has been ranked the number one graphic design and photography school internationally at the Rookies.
If you were wondering where that bright floodlight was coming from that was beaming up into Auckland’s night sky was last weekend, well look no further. It was merely ANZ, marking the launch of the next phase of its Olympic campaign, which has seen it release a brand new app where users can send Olympians messages through the stars (yes, you heard correctly) as well as another TVC by True promoting the app and creating anticipation for the Rio games, which kick off early next month.
Day four at Cannes saw New Zealand agencies picking up more metal, including a few golds. And Y&R’s McWhopper campaign, a standout performer throughout the festival, took home its second Grand Prix.
Vice is now producing around five times as much local content than it previously did. So, Damien Venuto sits down with its New Zealand head of marketing and business development David Benge to find out why the company is sending more of its journalists across the nation.
For the first time, the Acumen Edelman Trust barometer has been conducted in New Zealand to determine the level of trust Kiwis have in their institutions and it turns out Kiwis are a very discerning and sceptical bunch, with trust levels ranking below our Australian and British counterparts. We also hold more trust in NGOs and businesses than we do in the media or government. And Acumen Republic say the findings in this study present opportunities for businesses to increase profit by lifting trust through doing more for the greater good.
As counterfeiters step up their game around the world, the need to verify products and their accreditation logos is increasing. So, in a bid to counteract the counterfeiters, and to promote New Zealand and its premium products to the world in a unique way, FernMark has incorporated augmented reality into its logo.
New Zealand’s combination of pride and self-doubt means we still seem to crave foreign endorsement. And a report by Brand Finance, which “specialises in brand valuation and strategy, evaluates the financial impact of the image and reputation of the top 100 countries”, has given it to us, showing New Zealand sits at number five on the list of healthiest country brands.
New Zealand’s ecommerce sector has shot through the roof as punters increasingly open their laptop lids instead of their wallets to purchase new items. Data from Nielsen shows New Zealanders now buy 18.2 million items each year, to the value of $4.6 billion, and this figure is expected to rise to $4.8 billion by the end of this year.
Although Brendon McCullum and his squad will return to New Zealand without the coveted Cricket World Cup trophy tow, the team has certainly won the hearts of the nation and, as a corollary, the continued support of the companies that sponsored the team as the action unfolded over the last few weeks. And this has seen several brands take out print ads dedicated to the efforts of the Black Caps in the Herald.
We’ve all seen the rolling hills, smiling faces, water sports scenes, kiwi birds and rustic charm that have populated the nation’s tourism video canon over the years. And while these representations sure do help to sell the flights that drive one of New Zealand’s biggest industries, everyone that lives here knows that they aren’t 100 percent true most of the time.
StopPress sits down with BuzzFeed Australia’s editor Simon Crerar for a chat about the website being like a Parisian café, Kiwis being better sharers than Aussies and why inane animal .gifs can co-exist with serious content.