Browsing: New Zealand Weddings
New Zealand Weddings claims to be the country’s most stylish bridal magazine. And it backed up what it says on the tin last week—and showed that magazines can and should be much bigger than the paper they’re printed on—by putting on two shows for eight designers at New Zealand Fashion Week, with each show drawing upwards of 1000 people.
Yesterday’s ASA figures showed a $10 million decrease in ad revenue for the mag industry. And fairly tight times are forcing publishers to innovate, whether it be through branded content, new advertorial products, online initiatives or special issues like Tangible Media’s just-launched NZ Rugby World 1st XV and The New Zealand Weddings Planner.
There are 21,000 weddings every year in New Zealand, and each one costs an average of $32,000. Some have margarine sculptures and chocolate fountains, some have jandals on the beach and a few burnt snarlers. But whatever the format, all of them need to be planned and Tangible Media’s New Zealand Weddings is aiming to make that process much smoother with a new annual publication.