2011 Corporate Reputation Index
Reputation is everything, someone may have once said. And Air New Zealand has the best one, according to the second annual New Zealand Corporate Reputation Index.
2011 Corporate Reputation Index
Reputation is everything, someone may have once said. And Air New Zealand has the best one, according to the second annual New Zealand Corporate Reputation Index.
It seems there’s an app for almost everything now and, combined with people’s apparent fondness for sharing details about what’s going on in their lives, New Zealand Post-run directory and social media service Localist has launched what its chief executive Blair Glubb describes as a “visual Twitter stream”.
This week on the telly, the battle of the supermarkets heats up, with Countdown still gobbling up all of ONE’s weekday 6.10pm news spots and New World: the musical going live. Also of note, an amazing spot (and an amazing lead man) for Blind Week, the Interislander gets summery, Hyundai revs up a new one, Nescafe starts up a new rewards programme, New Zealand Post toys with the emotions to get the people primed for Christmas, and the latest feelgood instalment of TelstraClear’s nationwide journey hits the screens.
It was revealed by the Herald yesterday that New Zealand Post seems to have designs on the directories business, after it snaffled Yellow’s ex-director of sales Greg Murphy and three other national and regional sales managers. But, not one to lie down in the face of adversity *ahem, Google, ahem*, Yellow is still trying to up the ante and has announced the launch of its new, locally developed iPad and iPhone apps.
Mother always said never to judge a book by its cover. But, as the finalist list for the The Maggies shows, the opposite applies when it comes to magazines.
With physical mail fighting a difficult fight against “electronic substitution” and potential cost-cutting measures at New Zealand Post have been in the news recently, the postal workers may be disgruntled. But the marketers shouldn’t be, because the Targeted Communications department has just launched a new website filled with insights and data that aims to help make targeting easier.
New Zealand Post’s Targeted Communications division has made three new appointments in the last month as it looks to grow its presence in the digital arena.
The posties see digital strategy playing an integral part in the future direction of the company, with initiatives on the horizon that will …
The next round of New Zealand Post Targeted Communications’ hugely popular (and free) direct marketing workshops is upon us and marketers are urged to book their places as soon as possible to avoid a lifetime of bitter regret, low self esteem and other forms of emotional damage.
Creativity and originality abound in this year’s New Zealand Post Student Marketer of the Year awards, which aim to honour excellence in marketing strategy, creativity and innovative thinking in tertiary students.
Those festive folk at New Zealand Post’s targeted communications department have launched a new service for businesses and individuals hoping to send a few personalised cards over Christmas.
New Zealand Post Targeted Communications has become a Principal Business Partner of the New Zealand Marketing Association (NZMA), marking a consolidation of their long-standing relationship.