Browsing: New Zealand Herald

News
Esoteric or easy peasy: how readable are Kiwi sites?
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In a country as diverse as New Zealand, simplicity in writing is essential when it comes to large-scale publications that aim to reach readers of different backgrounds (not all native English speakers) and varying education levels. So, are Kiwi publications obeying this rule of simplicity and is it being reflected in the articles published on mainstream media on a daily basis? To find out, StopPress ran some of the nation’s websites through a readability test. Here’s how they fared.

News
Where are the Nando’s ads?
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Since 2006, five Nando’s franchises have gone into liquidation, and a recent Herald article revealed that several of the current franchisees are unsatisfied with the current franchisor’s reluctance to invest in advertising. We decided to have a look at how the brand was being represented in South Africa, and what we found was a parody-loaded collection of commercials that were topical, controversial and sometimes humorous.

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