New Zealand Weddings claims to be the country’s most stylish bridal magazine. And it backed up what it says on the tin last week—and showed that magazines can and should be much bigger than the paper they’re printed on—by putting on two shows for eight designers at New Zealand Fashion Week, with each show drawing upwards of 1000 people.
Kleenex’s Paper Dresses campaign has been plodding along nicely since 2009, showing just how dextrous Kiwi fashion students can be with masses of toilet paper. This years campaign, however, has upped the ante with a concerted effort to bring the promotion further into the mainstream, thanks to a collaborative effort between Ogilvy, Kimberly-Clark and TVNZ that seeks to directly engage, and interact with, the public over the course of nine months.
How do you make vodka that much more fashionable? Absolut has an idea or two and it’s strutting those ideas around as part of the upcoming New Zealand Fashion Week. The vodka brand has announced plans for its 2011 Absolut Fashion campaign, which includes the unveiling of its own Absolut fashion studio, along with some fashionable cocktails courtesy of top Kiwi designers Adrian Hailwood, Huffer and Lonely Hearts.
With a pesky global financial crisis, the Rugby World Cup sucking up the corporate cash and the six year relationship with Air New Zealand as naming rights sponsor coming to an end, necessity has dictated a few new, cost-effective marketing tactics in the tenth year of New Zealand Fashion Week (NZFW).