Browsing: New Zealand Direct Marketing Awards

News
NZDM Awards: Saatchi and ASB nab supreme, JustOne/.99 claims biggest haul, Foodstuffs crowned direct marketing organisation of the year
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Every year, with the growing prominence of data, the skills used in direct marketing to target specific segments with personalised messaging becomes more important to marketers. For this reason, direct marketing is shifting from the fringes, where it existed as uncool but necessary, to play a key role in the industry. And as was indicated by the creativity on show at this year’s edition at the annual New Zealand Direct Marketing Awards, the industry is also doing a good job at improving its cool factor.

News
Transfusion confusion as NZDM Awards direct campaign spills blood
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A lot of effort has gone into rehashing the RSVP & Nexus Awards. New categories have been added, judging has been tweaked, the entry process has been simplified and the whole shebang has been renamed as the New Zealand Direct Marketing Awards. And, appropriately, those responsible for the changes have attempted to draw attention to them—and show that ‘blood has been spilt’ to reach a consensus—with a nice direct campaign that included packs of fake blood. But when we opened our package this morning we couldn’t help but chortle at the irony of a direct marketing campaign promoting the new Direct Marketing Awards that was addressed to someone else.