Foodstuffs has launched a new small-format grocery brand linked to its existing New World offering called Fresh Collective by New World. The first store on Auckland’s North Shore reopened with its new look on July 4.
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With Mother’s Day falling last month, it’s no surprise the public chose Air New Zealand’s ‘Happy Mother’s Day’ as the winner of the Colmar Brunton May Ad Impact Award.
The store wars still rage. While New World comes back for round two of Little Shop, Countdown’s tactic is not to fight like-with-like (there’s no round two yet of Dreamworks Heroes 3D collectable cards), but instead offer something tried and true: tableware.