Colenso BBDO and .99’s impressive ‘Every Day a New World’ brand campaign received a bit of international attention when it was released and was even used in an opinion piece in Mumbrella to prove that New Zealand’s advertising was better than Australia’s. And now, to celebrate its love of sport—from its sponsorship of the Silver Ferns to its support of a range of local sports teams around the country—and show that it’s the place to go to feed the troops, it’s released another good one called ‘Game Day’. And it may be the only supermarket ad ever made that references the nervous sporting poo.