Browsing: New Rules of Brand Engagement

PR and Experiential: Making marketing magic with ‘the theatre of business’

More than 240 agency staff and marketers came together to hear the ‘New Rules of Brand Engagement’ from an impressive list of speakers in Auckland on Tuesday. And with marketers increasingly trying to create memorable experiences for consumers and get the humans talking about their brands, PR and experiential are increasingly being employed to achieve those goals, as the results of  the CAANZ Marcomms Leadership Group survey shows.