The All Blacks ended its 21-year sponsorship with Coca-Cola in January this year and teamed up with Pepsi, aligning itself with its subsidiary Gatorade as its hydration partner. A new ad has been released celebrating the partnership (which features a very serious Sam Cane).
Browsing: new campaign
Gatorade launches first ad featuring the All Blacks, welcomes the players to its global team
A rare occurrence: RNZ launches first brand campaign in years
For the first time (for the most part) in eight years, government-funded RNZ has invested in paid advertising in Auckland, collaborating with Rainger and Rolfe, as part of its goal to double its audience by 2020 and promote the ‘RNZ’ insignia.