articles tagged 'new campaign'

Gatorade launches first ad featuring the All Blacks, welcomes the players to its global team

  • Advertising
  • June 10, 2016
  • StopPress Team
Gatorade launches first ad featuring the All Blacks, welcomes the players to its global team

The All Blacks ended its 21-year sponsorship with Coca-Cola in January this year and teamed up with Pepsi, aligning itself with its subsidiary Gatorade as its hydration partner. A new ad has been released celebrating the partnership (which features a very serious Sam Cane).

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A rare occurrence: RNZ launches first brand campaign in years

  • Marketing
  • February 4, 2016
  • Holly Bagge
A rare occurrence: RNZ launches first brand campaign in years

In what has become a rare sight over the years, RNZ has launched a major brand campaign via Rainger and Rolfe (alongside Lew Bentley from Headlight and Starcom), in a bid to promote the 'RNZ' insignia and reach an audience of one million people by 2020.

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