A year after hitting the drawing board, Netsafe and DDB have launched Re:scam, an AI bot that’s taking on scammers by wasting their time. We talk to DDB about how the campaign is the result of marrying creativity and technology, and the value of putting over 10,000 hours into a single project.
Modern parents are at times ill-equipped to face these challenges—such as cyber bullying, screen addiction, inappropriate selfies and unsavoury browsing—in that they have no prior experience in dealing with issues like these. They are essentially new challenges for a new generation of parents. So, given the treacherousness of the online landscape, Vodafone has in conjunction with NetSafe and The Parenting Place launched a new suite of services that help parents navigate their way through some of these challenges. At a press even hosted at the Vodafone headquarters in Auckland today, Vodafone consumer director Matt Williams unveiled Digi-Parenting.co.nz, an online hub of articles, videos and printable guides offering practical advice for parents in the digital age. PLUS: the new campaign video hits viewers in the feels.
We told you about New Zealand’s Webby Awards finalists and official honorees a while back. But we missed one out: local graphic design and interactive design studio Supply, which was nominated in the IT Hardware/Software category for the Netsafe Scam Machine.