articles tagged 'Neeraj Lala'

Movings|Shakings: 31 January

  • Movings/Shakings, brought to you by Marsden Inch
  • January 31, 2014
  • StopPress Team
Movings|Shakings: 31 January

Starring Toyota, TVNZ, Andy Lark, Andy Williams, Jennifer Duval-Smith and Nicholas O'Flaherty, Pandora, Beryl, Harald van Heerde, Bauer, Belowtheline, Kea and More FM.

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'Feels good inside': behind Toyota and Saatchi & Saatchi's feline phenomenon

  • TVC of the Year, brought to you by MediaWorks
  • August 15, 2013
  • Ben Fahy
'Feels good inside': behind Toyota and Saatchi & Saatchi's feline phenomenon

Toyota is renowned for creating brave, entertaining and memorable advertising that resonates with New Zealanders. And it continued that trend last year when it introduced the nation to a car-loving cat called Alloroc, the furry star of the ad that took out the 2013 StopPress/MediaWorks TVC of the Year Award.

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TVNZ and Toyota take a bow after New Zealand's Got Talent's impressive performance

  • Media
  • December 3, 2012
  • Ben Fahy
TVNZ and Toyota take a bow after New Zealand's Got Talent's impressive performance

New Zealand's Got Talent launched with plenty of fanfare and massive ratings back in September, and, with Marlborough teenager Clara van Wel announced as the winner last night, it finished on a high note as well, cementing its place as the most watched show of 2012 and the biggest show of the past ten years.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Toyota and Saatchi introduce smitten, self-harming kitten in new Corolla campaign

  • Advertising
  • October 15, 2012
  • Ben Fahy
Toyota and Saatchi introduce smitten, self-harming kitten in new Corolla campaign

When Orcon launched its new cat-centric campaign recently, we mentioned the fact that Wired had delved into what it called the online cat-industrial complex, ad agency John St had spoofed the feline fascination brilliantly with the world's first cat advertising agency, and a recent cat video film festival in the US drew 10,000 people (it was won by Henri 2: paw de deux). So it's fair to say the cat is a powerful force in these digital times. And Toyota and Saatchi & Saatchi have enlisted the services of a self-harming feline called Alloroc (geddit?) who'll stop at nothing to get into the new 2013 Corolla as part of the 'Feels Good Inside' campaign.

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AIM Proximity quashes the fun with Toyota campaign

  • Marketing
  • August 23, 2012
  • Deirdre Robert
AIM Proximity quashes the fun with Toyota campaign

Toyota has been busy this year. It's launched a host of cars, including the Prius, Prius c, Prius V, Camry, Aurion, Lexus GS, Lexus RX and new Corolla Wagon. And the 86 has also taken to the streets, but not before receiving some attention from the Fun Police, a campaign developed by AIM Proximity Wellington to launch its sportscar.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Toyota joins TVNZ's talent quest

  • Advertising
  • April 3, 2012
  • StopPress Team
Toyota joins TVNZ's talent quest

In February, TVNZ and NZ on Air announced they would be adding to the cacophony of reality talent competitions on TV with a multi-million dollar production of New Zealand's Got Talent. NZ On Air committed $1.6 million in funding and TVNZ went hunting for commercial partners to add to its own $1.6 million contribution. And the first major sponsor has been announced, with Toyota signing up as a key commercial partner.

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Steak and cheesus Christ! Saatchi & Saatchi dabbles in the surreal with new Hilux campaign—UPDATED

  • Advertising
  • September 25, 2011
  • Ben Fahy
Steak and cheesus Christ! Saatchi & Saatchi dabbles in the surreal with new Hilux campaign—UPDATED

When compiling a list of classic Kiwi TVCs, there are bound to be a few Toyota Hilux ads in there. With the likes of Bugger and the Scotty and Crumpy series, it's a product with a rich advertising heritage, so a new campaign is always cause for a bit of excitement, both for Toyota fans and for many in the marcomms sector. And Saatchi & Saatchi has gone to great, rather surreal and comical lengths with the 'Tougher than you can Imagine' campaign to launch the 2012 model. 

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Mud, sweat and Marc Ellis' tears: Toyota's Top to Bottom goes long—and off road

  • Advertising
  • January 19, 2011
  • StopPress Team
Mud, sweat and Marc Ellis' tears: Toyota's Top to Bottom goes long—and off road

Hardly a day goes by without someone announcing another journey that will see the protagonists walk/run/bike/kayak/forward roll the length of New Zealand to raise awareness for something (StopPress is considering driving half the length of New Zealand to raise money for McDonald's). And, to celebrate 60 years of Land Cruiser, Toyota is getting on the bandwagon, taking the newly launched FJ Cruiser truck on an epic journey. But the difference with this journey is that it will all be done off-road, with Marc Ellis bouncing around in the driver's seat.

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