articles tagged 'native advertising'

A raisin d’etre? Industry heavyweights discuss cash for content

  • Media
  • November 6, 2015
  • Megan Clark
A raisin d’etre? Industry heavyweights discuss cash for content

At the recent CAANZ session ‘Who’s buying? The future of content commercialisation in NZ’, several industry commentators weighed in on whether John Oliver was right when he describer native advertising as the raisins in a cookie. Here's a rundown of what Metro's Simon Wilson, The Spinoff's Duncan Greive, MediaWorks' Alana O'Neill, Fairfax's Ellen Read and former Herald editor-in-chief Tim Murphy had to say.

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Native affairs: Young & Shand's Ben Young on why brands should embrace native advertising

  • Opinion
  • November 4, 2015
  • Ben Young
Native affairs: Young & Shand's Ben Young on why brands should embrace native advertising
(Image credit: Eddie Monotone)

With banner blindness and ad-blocking software on the rise, native advertising is growing rapidly. And while there are plenty of thorny issues, Young & Shand co-founder Ben Young thinks that’s a good thing for marketers.

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Aussie lifestyle site Urban List eyes Auckland, looks to partner with local businesses

  • August 20, 2015
  • Damien Venuto
Aussie lifestyle site Urban List eyes Auckland, looks to partner with local businesses

Australian lifestyle brand Urban List is expanding into the Auckland market and is looking to establish partnerships with businesses on this side of the ditch. The website, which was first launched in Sydney in 2011 and provides content on dining, shopping, health and beauty, has grown quickly in the Australian market, attracting a following of 1.2 million unique visitors per month across Melbourne, Sydney and Brisbane.

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Native advertising: con or quid pro quo?

  • Media
  • February 23, 2015
  • Alex Lawson
Native advertising: con or quid pro quo?

Media agencies are increasingly using editorial tricks to spread their clients’ advertising messages. So is native advertising a con? Alex Lawson doesn’t think so.

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Coca-Cola Australia collaborates with Kiwi YouTube starlet Jamie Curry

  • Advertising
  • November 27, 2014
  • Damien Venuto
Coca-Cola Australia collaborates with Kiwi YouTube starlet Jamie Curry

With a total of 1.2 million subscribers across the world, the Kiwi vlogger Jamie Curry (of Jamie's World) is one of only two New Zealanders to meet the YouTube star threshold of having more than a million subscribers. And her resonance with 13- to 24-year-olds recently caught the attention of Coca-Cola Australia, leading the drinks company to collaborate with the teen on the 'Colour your summer' campaign.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

APN makes hay while the native advertising sun shines with launch of commercial content hub

  • Media
  • September 23, 2014
  • Ben Fahy
APN makes hay while the native advertising sun shines with launch of commercial content hub

Back when newspapers (and, to a lesser degree, magazines) were happily floating down their rivers of gold, the church and state of editorial and sales were kept very separate. But desperate times call for what some may see as desperate measures and as publishers search for new revenue streams, many of them are increasingly offering their skills to help tell the stories of businesses. Now APN has joined that club with the launch of Brand Insight.

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Pride of place: why niche publishers have a leg up when it comes to native advertising

  • Native advertising
  • August 25, 2014
  • Ben Young
Pride of place: why niche publishers have a leg up when it comes to native advertising

Niche publishers have sold their audiences based on the premise that their readers are valuable. The problem has been that this was eroded by extended audiences, interest and behavioral targeting. But native advertising allows niche publishers to sell integrated campaigns, rather than selling rapidly commoditised space, says Ben Young.

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Chocolate chips vs. raisins: John Oliver's take on native advertising

  • PopPress
  • August 5, 2014
  • StopPress Team
Chocolate chips vs. raisins: John Oliver's take on native advertising

There's been a whole heap of discussion about the rise of native advertising recently. Some see it as the future of marketing; a way to insert relevant commercial messages into editorial content. Others see it as subterfuge; the advertising equivalent of mutton dressed as lamb. John Oliver appears to be firmly in the latter camp, so, as he says in typically comical fashion, if you can insert an ad into news, why can't you insert news into a product?

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The 'Snowfall' of native advertising?

  • PopPress
  • June 17, 2014
  • StopPress Team
The 'Snowfall' of native advertising?

The New York Times' Snowfall was a great example of how a major publisher can use modern tools to tell stories. And now its Brand Studio has launched what some are calling the paid-for equivalent of that project, a multi-media series on women in prison that ties in to the new season of Netflix's Orange is the New Black.

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Getty gets Kiwi-centric in new showreel

  • Content Room, brought to you by Getty Images
  • May 21, 2014
  • StopPress Team
Getty gets Kiwi-centric in new showreel

In October last year, Getty Images entered into a partnership with BBC worldwide, which gave the stock image provider exclusive global distribution rights of the BBC Motion Gallery. And now, in an effort to illustrate what this means from a New Zealand perspective, Getty has a compiled a showreel of Kiwi footage that provides a glimpse at the nation’s cultural and historical inheritance.

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