FCB New Zealand’s work for the National Depression Initiative has won plenty of industry accolades. And it’s now won one of the rarest: a gold and best international prize at the prestigious IPA Effectiveness Awards in the UK.
Browsing: National Depression Initiative
Marketing gets a pretty bad rap from the general public for the sophisticated tricks it uses to influence behaviour in the quest for profit. But the Ministry of Health and Health Promotion Agency’s National Depression Initiative campaign by FCB is a prime example of the power of marketing to do good. And the campaign, which covers the period from 2010 to 2013, has just been shortlisted for the coveted IPA Effectiveness Awards, the first time since 1994 that a Kiwi campaign has earned that accolade.