articles tagged 'National Bank'

TVNZ-NZ Marketing Awards: Insight, ANZ

  • Finance
  • November 5, 2013
  • StopPress Team
TVNZ-NZ Marketing Awards: Insight, ANZ

Understanding how customers would react to ANZ’s decision to close the National Bank meant it was able to come up with a strategy and tailor its comms accordingly to limit the damage.

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TVNZ-NZ Marketing Awards: Colmar Brunton Marketer of the Year, Mike Cunnington

  • TVNZ-NZ Marketing Awards
  • October 29, 2013
  • StopPress Team
TVNZ-NZ Marketing Awards: Colmar Brunton Marketer of the Year, Mike Cunnington

In a career full of successes, leading the transformation project that brought together the National Bank and ANZ was one of the sweetest for Mike Cunnington.

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Switchy business: Roy Morgan shows results of National Bank lolly scramble

  • Marketing
  • March 21, 2013
  • Ben Fahy
Switchy business: Roy Morgan shows results of National Bank lolly scramble

The Great Bank Wars of 2012 made for enthralling marketing viewing and, after the National Bank shuffled off, its competitors smelled blood. Now Roy Morgan has provided some figures on just how many Kiwis shifted banks in the past year and where National Bank customers went.

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TVNZ-NZ Marketing Awards 2015
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Year in Review: Paul Head

  • Year in Review brought to you by Marsden Inch
  • January 21, 2013
  • StopPress Team
Year in Review: Paul Head

Big changes to the awards schedule, the creation of ethical guidelines and general herding of agency cats to try and push the industry forward ensued last year for CAANZ. Chief executive Paul Head has his way with 2012.

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Year in Review: Fiona Woolley

  • Year in Review brought to you by Marsden Inch
  • January 21, 2013
  • StopPress Team
Year in Review: Fiona Woolley

Fiona Woolley swapped postage for precision German engineering in 2011 and now Audi's head of marketing spills her guts on 2012.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

The Year in Review: Damon O'Leary and Dave Nash

  • Year in Review brought to you by Marsden Inch
  • December 13, 2012
  • StopPress Team
The Year in Review: Damon O'Leary and Dave Nash

After saying goodbye to BNZ, 'recalibrating' the agency and adding a couple of ex-Ogilvy chaps to its creative arsenal, Sugar&Partners had plenty to contend with this year. But it took it in its stride and released some quality campaigns for TAB, new challenger telco Flip and, slightly controversially given its similarity to a popular cat video, Mammoth Insulation. Dave Nash and Damon O'Leary sum up their 2012.

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Over the top, lads: ANZ's Mike Cunnington on lancing the boil, making the transition and upping the love

  • Marketing
  • November 19, 2012
  • StopPress Team
Over the top, lads: ANZ's Mike Cunnington on lancing the boil, making the transition and upping the love

As head of marketing for ANZ, Mike Cunnington is donkey deep in one of the biggest ever changes to New Zealand’s financial landscape. And the campaign to fuse the brands is now in its final stages. We had a chat with him for the November/December edition of NZ Marketing. And here's what he said.

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The Mentalist returns to talk up ANZ's new twosome

  • Advertising
  • October 15, 2012
  • Ben Fahy
The Mentalist returns to talk up ANZ's new twosome

The trusty Huntaway took the departure of the National Bank brand in his stride, and last night saw the launch of the first brand campaign for the new ANZ since the big announcement was made a few weeks back, with a Kiwi-specific cameo from Aussie actor Simon Baker back in character as The Mentalist's Patrick Jane. And while we're impressed with his use of two tea bags, a classic trick used by tea-nerds who like a stronger brew without the 'nyertch' factor of tannins, we fear our fictional friend may be stretching the truth a little.

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In with the blue: ANZ and TBWA\ bank on the power of two—UPDATED

  • Advertising
  • September 27, 2012
  • Ben Fahy
In with the blue: ANZ and TBWA\ bank on the power of two—UPDATED

The fusing of two financial entities that between them have nearly half of the population on their books is a massive—and massively complicated—task, both logistically in terms of back-end systems and emotionally in terms of assuaging customers' fears through communications. It's been in the planning for a while, of course, and in response to yesterday's official announcement that ANZ would be phasing out the National Bank over the next two years, Whybin\TBWA is about to launch a big integrated campaign that "heralds the start of a new era for ANZ and reassures customers they will be getting the best of both worlds".

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National blank: inside the black stallion's trip to the knacker's yard

  • Marketing
  • September 26, 2012
  • Ben Fahy
National blank: inside the black stallion's trip to the knacker's yard
Aimee Carruthers

The vultures have been circling for a while now, and the official announcement that the National Bank brand is finally heading for the knacker's yard and will be folded into its Australian-owned parent bank ANZ over the next two years, with remaining branches rebranded at an estimated cost of $100 million, marks what will be one of the biggest changes to the financial marketing landscape in over a decade. NZ Marketing ran a cover story on the looming disappearance of the black horse and what kind of treasures were up for grabs back in May. Here's an edited version of that story.

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Confidence, couches and cockies

  • TVC
  • May 22, 2012
  • Ben Fahy

Who's it for: Rexona by Naked and Curious. Why we like it: Depending on your viewpoint, the last Rexona spot that aired around the Rugby World Cup was either overwrought and overly earnest or powerful and beautifully shot. The follow up is fairly earnest as well ...

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A trip back in time—and a trip to National Bank country

  • Advertising
  • May 22, 2012
  • StopPress Team
A trip back in time—and a trip to National Bank country

As the biggest lender to the rural sector, the National Bank knows more about how our agrarian warriors tick than most. And while this ad is an oldie that was made by DraftFCB and Robber's Dog around the same time as the National Bank 'For the Places you'll Go' campaign (we obviously we don't watch enough Country Calendar and hadn't seen it before), we reckon it's a goodie. 

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ANZ brand implementation grabs international nod

  • Brand
  • March 15, 2011
  • Deirdre Robert
ANZ brand implementation grabs international nod

While murmurings of a possible merger with the National Bank remain shrouded in secrecy, what is certain is that ANZ’s super-regional strategy, and more specifically the associated brand roll-out that comes with it, is doing something right after Asia-Pacific brand delivery company Diadem won an award for best brand implementation for its ANZ project as part of the seventh annual REBRAND 100 Global Awards.

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Country Calendar shacks up with Hyundai, adding fuel to glue factory rumours for National Bank stallion

  • Advertising
  • March 14, 2011
  • Ben Fahy
Country Calendar shacks up with Hyundai, adding fuel to glue factory rumours for National Bank stallion

The first episode of the new season of Country Calendar screened on ONE on Saturday night and it was interesting for a few reasons: 1) it's the 45th year of the show. 2) Hyundai is the show's new sponsor, bringing to an end a long relationship with the National Bank. And 3) it seems to add some weight to swirling speculation that the National Bank could be gearing up for a much-discussed merger with the big, blue ANZ mothership.

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Intelligence-enhancing package takes envelope honours

  • Advertising
  • November 4, 2010
  • StopPress Team
Intelligence-enhancing package takes envelope honours

The RAPP team consisting of creative director Jason Hall, copywriter Kathy Riley, designer Asher Hutchings and Rachel Street on production duties has taken victory in the latest round of New Zealand Post's Art of the Envelope awards for 'Look Smart', a piece to celebrate the launch of the National Bank's Visa Debit card.

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