National Australia Bank’s (NAB’s) ‘break-up’ campaign was so good it ended up as the lead story on the news, and generated countless free publicity before going on to win last year’s Grande Prix at Cannes Lions. With digital technology evolving faster than you can say business model or best practice, it’s now even more important to stay up to date with PR. To this end, CAANZ Marcomms Leadership Group (MLG) is hosting a special event on 21 March: Re-Imagining PR. The brains behind the ‘break-up’ campaign, NAB’s Kevin Ramsdale and Clemenger BBDO’s Tim McColl Jones, will be sharing their creative nous at the forum, but here’s a few morsels of their method to whet your appetite.
Browsing: National Australia Bank
In another round of bankland swings-and-roundabouts Bank of New Zealand (BNZ) has appointed Colenso BBDO as its new creative agency, in alignment with with its Australian parent bank. BNZ spends around $10 million on advertising a year, so it’s a good win for Colenso, but Westpac may not be so thrilled… it dumped Saatchi & Saatchi for Colenso BBDO just 18 months ago.