Browsing: Nathan Price

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Why so serious? Sky and DDB ramp up the drama with cinematic, poetic brand ad
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Over the past few years, Sky has favoured the humorous approach in its ‘My Happy Place’ advertising. Its new ‘Come with us’ brand was rolled out around the start of August and, while a series of relevant movie quotes dotted around HQ certainly gave the brand a sense of whimsy, its big, cinematic and poetic TVC by DDB and Ruskin is a much more serious, intriguing and emotive affair that’s designed to showcase the range of quality content subscribers can access.

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State and Colenso sing in the face of adversity
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State Insurance went large in 2010 year when it launched its ‘Love your Stuff’ positioning with the ‘My Favourite Things’ campaign. And Colenso BBDO has taken that musical approach even further for the next iteration with a big new TV and radio campaign showing how quickly State can get things back on track. 

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Production Company of the Year: Capital City Films
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Capital City Films has been rewarded for an impressive array of work in past 12 months with the Production Company of the Year award, after winning a host of two golds two silvers for a bronze for Sky and DDB’s ‘Leafblower’ and Colenso and V’s ‘Ladders’.  

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DDB NZ flies the rather limp Kiwi flag at Adfest
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It was a mixed bag for DDB New Zealand last week. The team were forced to drown their sorrows late last week after the agency realignment everyone was talking about saw it say goodbye to the big ANZ account. But, on the plus side, it dominated the Fairfax Admedia agency of the year awards and it’s continued its run of hot form with another good awards haul, this time at Adfest in Thailand.

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The State of Things
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Who’s it for: State by Colenso BBDO

Why we like it: We may be slightly biased, but State’s ‘My 3 Things’ campaign, which taps into our insatiable love of objects and plays on the fear that we might actually lose them, is a good’un. The …

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Pomparkour and ceremony as Colenso and V move up ladder
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While most normal people merely think about ridiculous ideas and never actually go through with them, the beauty of the ad industry is that agencies are often given a big bunch of cash to make those ridiculous ideas come true. And that’s exactly what Colenso has done with its latest—and awesome—ladder-inspired campaign for V’s new Isokinetic, guarana infused energy drink.