Browsing: naked

News
Powerade Challenge expands its reach to Wellington, taps into Olympic elite
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Kiwis have quite the penchant for running and even in the colder months it’s not uncommon to see many a dedicated runner pounding the Winter pavement. But while it’s all too easy to snigger as you drive past in your heated car whilst stuffing a bag of chips down your throat, Powerade is hoping to lure in these avid runners with its Powerade Challenge after a successful debut of the event last year saw over 2000 runners take part.

News
DraftFCB does a number on everyone at Media Awards, takes third Best in Show in a row
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In front of an almost capacity Langham conference centre young MC Oliver Driver had to shout to get attention. That’s becasue the 800-odd media and agency flunkies were riotessly celebrating their efforts last night at the  CAANZ Media Awards.

And the big winner? Well it was linked to the halting of interest and inflation rates last year, it forced the electricity industry to drop its pants and it has already won a host of the country’s big awards. And DraftFCB continued its golden run by following up from the last two year’s efforts and taking the Best in Show title for its work on Electricity Authority’s What’s My Number? campaign. 

News
TBWA\ brings home a prize Bird
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Naked announced the appointment of Guy Cousins as its managing partner last week. And as he comes in the front door, highly regarded strategist and planner Simon Bird has snuck out the back for a role as the head of planning within Whybin\TBWA.

Movings/shakings
Movings/Shakings: 21 February
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Guy Cousins swaps SparkPHD for Naked, Yahoo! promotes two of its own, Rachel Broadmore swaps five-star for financial services, Ian Finch presides over New Zealand’s patent attourneys, Margaret Zabel takes the reins at The Communications Council in Oz and Renee Bushby changes tack. 

News
Ecostore’s personalised mag covers win hearts, minds and inaugural Glossies Award
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The November/December round of voting for The Glossies has come to an end and the creative campaign concocted by ecostore, Special Group, Naked and Salt Interactive that ran in ACP’s Little Treasures and allowed parents to turn their children into cover stars has claimed first place with 22 percent of the 574 votes received, beating out Alt Group’s Fisher & Paykel ad in Cuisine (18 percent) and Tourism Queensland’s multi-page execution (EBOOK_LTQG_2011_LR) in Let’s Travel Golf edition (15 percent).

Opinion
The Year in Review: Paul Gardiner
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While the mass-market weeklies continued to struggle last year, ACP popped a few corks when Woman’s Day finally edged out Woman’s Weekly in both circulation and readership after a very long wait. Elsewhere in 2011, special interest magazines largely seemed to hold firm despite the gloomy economy—and the predictions of death from the digitally-focused doomsayers. Sales manager Paul Gardiner goes to town on 2011. 

News
Colenso shoots, scores, Spikes
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It was a 21 gun salute for Kiwi agencies at Spikes Asia, and Colenso BBDO was the sharpest shooter, taking the Digital Grand Prix for its Pedigree adoption drive, two golds, a silver and two bronzes.

News
DDB and Colenso put on the Spikes—UPDATED
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After a record 3647 entries, the 55 jury members for Spikes Asia have released the shortlists for Print, Outdoor, Media, Direct, Promo & Activation, Design, PR, Radio, Digital, Mobile and Film. And DDB NZ is at the front of the Kiwi pack with 15 nominations, with Colenso BBDO close behind on eight. 

News
Substitutes brought on…
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…as the Ogilvy juggernaut keeps rolling, SparkPHD hires an ‘Irish media maven’, The Radio Network’s long-serving chief exec gets set to step down, Fluxx welcomes the co-founder of the Beige Brigade, Naked nabs a new comms planner, International Rescue adds five newbies to the flock, Media Design School tastes glory in Los Angeles, Lily & Louis wins a couple of accounts, ActionActors takes to the stage and Mark Hanson sets up a new kind of PR agency. 

News
Out-of-home, technology and pavement pounding collide in The Powerade Challenge
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For years, brands have created ads and placed them in appropriate media in the hope that they’d help sell more of their stuff. These days, brands are increasingly creating experiences in the real world that are relevant to the product and involving consumers in those experiences. And The Powerade Challenge, a 9km running course/interactive marketing campaign around Auckland’s waterfront, is a prime example of this shift. 

News
Ecostore and Special Group inspire warm parental fuzzies with personalised mag campaign
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Sadly, it’s something of a rarity to see examples of creativity in the world of print, especially when compared to the raft of nifty online gimmicks spewing forth. But ecostore, Special Group, Naked, Salt Interactive and ACP appear to be onto a winner with what they believe is a first: a mass-personalisation campaign that allows parents to make their child into a cover star on Little Treasures magazine.

News
DDB top of the pile at Fairfax Admedia awards, but changes to judging criteria critiqued
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The Fairfax Admedia Agency of the Year awards were dished out at 1885 in Britomart this week. And while there were the usual mutterings about the decisions—and some other mutterings about changes to the judging criteria—DDB New Zealand came away with the biggest haul after being handed three of the top awards, including Agency of the Year, CEO of the Year for Sandy Moore and Rookie Suit of the Year for Zoe Macfarlane’s work on McDonald’s.

News
Smell of victory mixes with smell of deodorant as Rexona wins February Ad Impact Award
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The All Blacks are everywhere these days, flogging houses, beer, Coke Zero, undies, national airlines, deodorant, sporting gear and a massive range of other products. And after the consumer votes were tallied by Colmar Brunton for February’s round of the Ad Impact Award, Rexona’s All Black-laden ‘Rituals’ ad by Naked Communications Sydney and Curious Film’s Lance Kelleher has taken out the top spot.

News
When rituals collide: from garages to changing rooms
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Who’s it for: Skyline Garages by Barnes, Catmur & Friends and Cirkus

Why we like it: It’s hinged on an insight that garages have been put to a range of inventive uses in New Zealand over the years, whether it be making rocket packs, boats, motorbikes or …

Opinion
The year in review: Matt O’Sullivan
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Naked Communications is a force to be reckoned with overseas, but it’s only been on the local scene since late 2009. In that short time, it’s certainly had a big impact, taking a fair swag of strategy and channel planning work off some of its larger competitors and winning a couple of media award golds for its work with Diet Coke. Matt O’Sullivan, who left his posting at Carat to set up the Auckland office with Simon Bird, is one man who’s never short of opinions. So here are a few on 2010.

News
Fonterra goes out and gets Naked, OMD cries over spilt milk
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There’s been plenty of talk around the industry traps recently about both the commoditisation of media and the apparent fragmentation of big clients’ business. A lot of it seems to be just that: talk. But not when it comes to the country’s biggest company, Fonterra, which has split up its media business, giving Naked Communications the communications, strategy and channel planning work and leaving OMD with the media buying.

News
DraftFCB receives plaudits, SparkPHD gets kudos, media crowd marks occasion with orgiastic revelry
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Auckland’s Hyatt Regency Hotel was abuzz with unbridled joy, glee and envy last night as the CAANZ Media Awards rewarded the best strategic insights in the media industry. And the “precise marrying of message and moment” by DraftFCB Media in a campaign for Whitcoulls that linked book recommendations to specific television programming took home the coveted Best in Show award.

News
Bird flies the coop to join Naked
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Naked has hired Simon Bird as one of the key personnel in its New Zealand operation. Management duties will be shared by Bird and Matt O’Sullivan, who left Carat after just nine weeks a few months back to set up the New Zealand arm of the international media agency.