Naked Communications New Zealand is closing its Auckland offices, a move it says is necessary to better service its business in Sydney and Melbourne. And after four years at the helm, managing partner Matt O’Sullivan is creating a new agency.
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Stories are at the heart of Fairfax Media New Zealand’s latest trade campaign aimed at selling advertisers on the potential of tagging along with developing news.
The inaugural Glossies Magazine Advertising Awards kicked off last night to smoke, meat and unfurling banners. Ecostore, Special Group and Naked Communications take top prize.
Ecostore’s latest campaign has been pushing the ‘I’m not a guinea pig line’ to encourage consumers to opt out of using nasty chemicals often found in other baby, beauty, body and household cleaning products. Now, in what it claims is a marketing first, it’s taking that idea a step further by trying to get consumers’ entire Facebook networks to do the same.