Honda has a reputation for making great ads, with the likes of Cog and, more recently, Hands, ranked among the best automotive spots ever made. Honda New Zealand’s new ad to promote the Jazz probably wouldn’t be placed in that category, but at least it’s injected a bit of local colour into the brand with its ‘It’s Jazz As’ campaign. PLUS: A newish agency, staff changes and a big sponsorship.
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Honda’s technicolour Jazz fest