Georgina Harris talked with Bauer Media managing director Brendon Hill and editorial director Shelley Ferguson about spending time with Nadia Lim to understand her brand, creating a new distribution model, and if it is such a big risk tying a magazine to one person.
Browsing: Nadia Lim
Earlier this week, the first issue of Nadia hit the shelve, adding yet another layer to the success of celebrity chef Nadia Lim. And while her hands are certainly full managing a business, coming up with new recipes and being a mum, even media juggernauts have a few guilty media pleasures. And in the case of Lim, it involves getting a sneaky dose of celebrity goss.
This morning, at The Vitrine in Grey Lynn, Bauer unveiled a new lifestyle magazine brand fronted by celebrity chef Nadia Lim. Dubbed Nadia, the bi-monthly publication will debut to the public on 17 October, as Bauer distributes a hefty run of 60,000 copies to supermarkets and bookstores throughout the nation.