In a rapidly evolving digital world, businesses can’t afford to fall behind. MYOB is doing its best to keep up by toasting its 25th birthday with a brand makeover that gives a visual representation of its transformation to a business in the cloud.
MYOB’s chief technology officer Simon Raik-Allen has in his publication, Future of Business Report – New Zealand 2040, speculated on what the future will look like—and, apparently, there are quite a few surprise on the horizon.
Kiwi businesswomen are outpacing other business owners in their use of tech marketing tools like social media, cloud computing, online payments and SEO, says MYOB – and it’s these tools that are enabling women to start up small and medium enterprises and balance work and life as they grow.
A new management structure at Yahoo New Zealand, Contact and Triathlon NZ part ways, PRINZ announces a life member and a few fellows, MYOB names new public affairs manager, ANZ acknowledged again for the National Bank merger, Beyond Wen wins Images and Sound film prize and Purple Sherbert adds some more fizz.
Who’s it for: Lexus by Saatchi & Saatchi
Why we like it: While Toyota’s marketing is all about New Zealandness, this moody new campaign for its luxury subsidiary Lexus aims to drum home the brand’s proud Japanese heritage—and, more specifically, its focus on craftsmanship. And …
According to the latest MYOB Business Monitor, 80 percent of Kiwis use the internet to research products and services, so it’s slightly surprising—especially for many in this sector who are battling with the seemingly unrelenting march of technology on the world of marketing and communications—that only 32 percent of New Zealand businesses have a company website. But Westpac and MYOB are aiming to change that with an initiative called getonline.co.nz, and it’s likely to be one of the last major campaigns created for the bank by the Clemenger Group before it heads across to DDB.
The MYOB Business Monitor Internet survey of more than 1000 local businesses of various sizes across New Zealand examines the wide-ranging ways businesses now use the internet. And, according to latest results, the biggest e-transformation the digital world has led to is in where Kiwi businesses now choose to advertise.
This week on Ads@6, a bravura performance from the smarmy kid in Tower’s ‘Poochi’ spot; Michael Schumacher goes upside down for Mercedes; MYOB hits the target; Al Brown gets dirty in Persil’s ‘Have a Go’ campaign; Tena has a bit of a laugh at the hilarious realm of female incontinence; the All Blacks get slurpy with Up&Go; and the much-loved Spray and Walk away guy returns.