TVNZ is currently revelling in some massive numbers for New Zealand’s Got Talent, which went from an average 5+ audience of 935,000 in its first episode to 975,000 last night. It’s got another ratings tiger by the tail with My Kitchen Rules on TV2 and, in an effort to emphasise that it is less like a simple cooking programme and more like a character-driven, drama-filled reality show, it developed a campaign in conjunction with Contagion based around the idea that ‘Some things don’t mix’.