My Food Bag has launched a brand new marketing campaign with Saatchi & Saatchi, and this time Nadia Lim isn’t at the helm, but a brussels sprout.
Browsing: My Food Bag
My Food Bag’s Bargain Box has kicked off a new campaign, via Saatchi & Saatchi and Robber’s Dog, featuring its young fans and the recipes they’ve learned to cook with.
Last year, StopPress collated some of the standout moments of 2016 in the annual ‘Year in the Rear’. Voting kicked off with our final newsletter and you went hard to make sure your opinions were heard. We returned from sun-soaking and surfing to find over 2,500 completed surveys, which were then meticulously analysed by our team of voter fraud analysts to ensure there was no rigging. While some categories saw a standout winner others were tight, and with that, Spark deserves a special shout-out for being pipped at the post in all three of its nominated categories.
‘Who needs to dine out when you can enjoy a restaurant in your own home?’ asks the latest My Food Bag spot just launched via Saatchi & Saatchi.
Typically, agency folk harness their creativity to help clients’ businesses. But occasionally that creativity is put towards their own projects. And that’s exactly what globally recognised young creative and burrito aficionado Ben Polkinghorne has done with the Bangerrito, a burrito-flavoured sausage that’s made its way onto a few high end supermarket shelves and, all going to plan, might soon be seen in other markets.
Social Media Club Auckland kicked off its first event of the year last week, discussing the use of social media for PR. Following hot on the tracks of the My Food Bag ad vs #ad hubbub, panelists Hazel Phillips (editor at Idealog), Deborah Pead of Pead PR, and David Fisher from the New Zealand Herald deftly argued the merits of using media (particularly journalists) to promote products on Twitter.