At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a ‘weird’ 2016. Now, Spotify’s brought its highly successful ‘Platform for Discovery’ campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.
They say it takes 21 days to break a habit so will that be the case with people saying Spark Arena instead of Vector Arena? After taking over the naming rights to the arena a few weeks ago, we speak to Spark general manager of marketing Clive Ormerod about putting Spark Arena on the map.
Good news has finally graced the music industry’s troubled financial waters with Recorded Music New Zealand reporting its second straight year of double digit growth. We talk to RMNZ’s Damian Vaughan on the meteoric ascendancy of streaming, its help in the war against piracy and the humble comeback of the vinyl record.
Like Adele, Lorde’s cryptic TV teaser was minimalist marketing at its finest, and all she really had to do was eat food in a car.
Look at the credit lists of many of the nation’s major ad campaigns and you’re likely to spot the name Peter van der Fluit underneath those of the creative directors, account managers and directors that also contributed to the creation of the spot.
Yesterday David Bowie accomplished the impossible, and proved through death that he is immortal. The world has refused to let him die and his many faces have been scattered across the web, while his name and memory are on everyone’s lips. And while he has been well covered in the media already, we just couldn’t help but write a little something on him. So here’s a few examples of Bowie’s foray into the world of advertising and business, as well his strangely accurate predictions around the future state of music.
The mode of delivery for audio has changed markedly in the past few decades, to the point where young folk tend to see a cassette tape as the modern-day equivalent of a gramophone. And a PwC report into the contribution of the music industry to the New Zealand economy shows that while the total retail sales are down significantly on 2012 as a result of shifting listening habits and illegal downloading, the significant growth in online streaming is making up some of the lost ground.
For the last 16 years, Serato has been at the forefront of DJ culture and technology. Its ground breaking Pitch ‘n Time time-stretching algorithm and flagship audio mixing software product Serato DJ are industry standards. Kanye West rapped about them on one of his tracks. Eminem did the same. And now it’s releasing its first mass-consumer app, Serato Pyro, a music player that beat-matches and mixes song playlists. Chief executive AJ Bertanshaw explains the company’s evolution—and its Kiwi style marketing approach.
As indicated by the proliferation of headphones fastened to the ears of runners and gym goers, a personal soundtrack has become something of a necessity for an exercise regime. Given this affiliation between music and exercise, organisations such as Beats by Dr Dre has released a plethora of ads featuring sports stars using its products. Similarly, Spotify has also been making moves into this space, developing playlists specifically targeted at those engaging in exercise. And now, the music streaming service has taken it one step further by launching a feature that plays tracks matched to the pace the runner is moving at.
Following last week’s announcement that Kiwi FM would be switching off, MediaWorks has now released a statement saying that new nationwide radio brand called Magic will launch on April 20. Targeted at 50- to 69-year-olds, the new station will be programmed by The Breeze content director Ian Avery and feature classic tracks from the likes of Elvis Presley, the Beach Boys, Roy Orbison, Dusty Springfield and Rod Stewart, among others. And this move could make commercial sense, given the high level of disposable income this group has in its pocket.
Although most consumers aren’t rushing out to purchase CDs anymore, the record industry is still chugging along. But, as illustrated by the latest stats from Recorded Music NZ, the revenue for the industry is increasingly coming from a very different source.
Advertising agency netplus is sharing the love with its clients—past, present and future—by resurrecting the cultural phenomenon that was the mix tape. The agency embarked on a Valentine’s mission to cosy up to its clients by launching a website called ‘mixplus’, a digital interface where clients the agency loves, clients its lost and clients it wants can select different mix tapes after which the appropriate ’80s tunes (sourced via SoundCloud) sing out from the computer.
Last week, a listener’s decision to thumb up Steely Dan’s Josie while logged into Pandora took the platform to the milestone of 50 billion thumbs up across the United States, Australia and New Zealand. PLUS: Pandora reveals most-liked songs in New Zealand.
If you don’t like Iggy Azalea, Lil John or Maroon 5 but love a good mashup, we have got just the thing.
According to data released by Recorded Music NZ, Kiwi musicians made more money from digital album sales than physical records for the first time in 2013, and, if numbers are anything to go by, this trend is set to continue over the next few years.
The competition for Kiwi listeners, artists and advertisers is on, with music streaming companies like Spotify, Pandora, and iHeartRadio innovating rapidly to out-do each other down under, with analytics offers, better content and new ad units. StopPress looks at what tunes the providers are playing to try and increase their numbers. PLUS: Lorde-related stats!
Axis gongs, client wins and the quality of campaigns usually define competition in the creative advertising industry. But every year, for one night, none of that matters, as the agencies take to the stage and vie for the greatest honour of them all: the Battle of the Ad Bands (BOTAB) title. This year was no different. A total of 550 fans converged at the Kings Arms to watch the madness unfold as Pegasus and The Job Numbers (Colenso BBDO), The Gypsy Thieves (DDB), The OG Villains (Ogilvy & Mather), The Expendables 5 (Sugar & Partners and String Theory), Foote Cone (FCB), Dooya (WhybinTBWA/DAN), Building 7 (Flying Fish) and The Chased (OMD) took a moment away from their day jobs to slap the bass in front of three judges.
The hair is being groomed and the guitars are being tuned for tonight’s Beatles-themed Battle of the Ad Bands at the Kings Arms, and while the winner of the last two year’s events, Barnes, Catmur & Friends’ Friends Electric, is out of the running this year (all the members are thought to be pursuing solo projects after a huge falling out, with Daniel Barnes going through his Sting phase and focusing on the lute), it’s an opportune moment to show off the saucy full-length music video the band made as part of its prize from its win in 2012.
Apple has given second life to the Pixies’ 1988 track ‘Gigantic’ in a new spot that will have you mouthing along to the chorus about 45 seconds into the 90-second spot.
Only a few hours after stepping off a plane at Auckland Airport on 7 April, Pandora founder Tim Westergren sat down with us for a quick chat at the Generator, the New Zealand headquarters of the company. Although Westergren’s arrival in the country came as part of a promotional push to officially introduce the music-streaming platform to the New Zealand market after its release late last year, Pandora is by no means new to the Kiwi market. PLUS: a look at how Pandora’s offering compares to Spotify and iHeartRadio.
This morning, Susie Ferguson and Guyon Espiner hit the airwaves as the new co-presenters of Radio New Zealand’s Morning Report, and the start of their tenure coincided with the release of new theme music for the long-running show. Since 1970, each decade of the show’s history has been given its own theme tune, and the new version, which comes a day after Geoff Robinson’s last show, serves to usher in a new era for the radio show.
It isn’t uncommon for radio broadcasters to give away complimentary concert tickets to listeners, but the way The Rock is going about it is pretty hilarious. As part of its online promotion titled ‘Don’t be at James Blunt,’ The Rock is inviting listeners to share their dislike of the troubadour to stand a chance of winning a ticket to see a “real rock show” outside the country on the same night that Blunt is set to perform on Kiwi shores.
Lorde’s insistence to produce something that’s of true quality and distinctiveness, yet also absolutely mainstream, is the hallmark of truly great commercial innovators. That’s exactly what New Zealand is striving to be, says Y&R New Zealand’s James Hurman, and he believes her rise has plenty of relevance for those working in this industry.