Browsing: music

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Spotify gives its outdoor campaign a witty local twist
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At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a ‘weird’ 2016. Now, Spotify’s brought its highly successful ‘Platform for Discovery’ campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.

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Cleve Cameron continues to ‘Do’ it
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Former JWT executive creative director Cleve Cameron—who left his cushy job in advertising to pursue his passion for music—has released his first music video for his album Welcome to the Primal Digital, for the single ‘Do’.

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Bowie’s in space

Yesterday David Bowie accomplished the impossible, and proved through death that he is immortal. The world has refused to let him die and his many faces have been scattered across the web, while his name and memory are on everyone’s lips. And while he has been well covered in the media already, we just couldn’t help but write a little something on him. So here’s a few examples of Bowie’s foray into the world of advertising and business, as well his strangely accurate predictions around the future state of music.

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Revenue streams: where the Kiwi music industry makes its money
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The mode of delivery for audio has changed markedly in the past few decades, to the point where young folk tend to see a cassette tape as the modern-day equivalent of a gramophone. And a PwC report into the contribution of the music industry to the New Zealand economy shows that while the total retail sales are down significantly on 2012 as a result of shifting listening habits and illegal downloading, the significant growth in online streaming is making up some of the lost ground.

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First DJs, now listeners: under-the-radar Kiwi tech success story Serato aims for the masses with music app Pyro
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For the last 16 years, Serato has been at the forefront of DJ culture and technology. Its ground breaking Pitch ‘n Time time-stretching algorithm and flagship audio mixing software product Serato DJ are industry standards. Kanye West rapped about them on one of his tracks. Eminem did the same. And now it’s releasing its first mass-consumer app, Serato Pyro, a music player that beat-matches and mixes song playlists. Chief executive AJ Bertanshaw explains the company’s evolution—and its Kiwi style marketing approach.

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