articles tagged 'MSN'

All about the clicks: Nielsen tracks the year-on-year changes for New Zealand's top ten websites

  • Data
  • January 29, 2015
  • StopPress Team
All about the clicks: Nielsen tracks the year-on-year changes for New Zealand's top ten websites

Nielsen has released its annual list of the top ten websites Kiwis visited over the course of December. And while the list was populated by the usual suspects, there were a few surprises in terms of the year-on-year changes for some of the websites.

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MSN announces homepage update, aims to create personalised online command centre

  • Didge
  • September 11, 2014
  • Damien Venuto
MSN announces homepage update, aims to create personalised online command centre

Following on from last week’s announcement that Yahoo had updated its website with features that allow for greater personalisation, MSN has now similarly given its homepage a facelift. And althought the website has not yet been officially released, Kiwis can catch a glimpse of the changes by visiting the preview site. StopPress takes a look at what the update will offer users and advertisers in the near future.

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Fresh Taste website as another Bauer title makes digital strides

  • Media
  • November 1, 2013
  • Amanda Sachtleben
Fresh Taste website as another Bauer title makes digital strides

Taste magazine is following in the footsteps of its Bauer stablemates Cleo and Metro with a new web presence. The new site is set to tap into the growing global hunger for information about food and cooking.

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topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Banners and beef bourguignon: Dan Robertson on the trouble with viewable impressions

  • Digital
  • October 3, 2013
  • Dan Robertson
Banners and beef bourguignon: Dan Robertson on the trouble with viewable impressions

Looking at viewable impressions is a nice thought. But it’s bloody tough to implement and it’s unlikely to make a difference, says Dan Robertson.

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Fraser switches off MSN, heads back to TV with senior MediaWorks role

  • Media
  • October 3, 2012
  • StopPress Team
Fraser switches off MSN, heads back to TV with senior MediaWorks role

MediaWorks TV said goodbye to its director of sales Linda Farrelly earlier this year. And it's found an able replacement in the form of Liz Fraser, up until recently the general manager of MSN NZ and chair of IAB NZ, who will take on the newly created role of director of sales and marketing.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Movings/Shakings: 10 August

  • movingsshakings
  • August 8, 2012
  • StopPress Team
Movings/Shakings: 10 August

NZ Lotteries is in the money, Metro announces a new art director and Mi9 names one of its own as sales manager for its new ad network.

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MSN skites about Skype rights

  • Digital
  • July 17, 2012
  • StopPress Team
MSN skites about Skype rights

On average 115,000 Kiwis use Skype daily, and MSN New Zealand has added the site to its local advertising network, boosting MSN’s audience reach to over 2.3 million New Zealand internet users.

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Agencies place their bids as MSN NZ's ad exchange reels in the digital punters

  • Digital
  • May 22, 2012
  • StopPress Team
Agencies place their bids as MSN NZ's ad exchange reels in the digital punters

MSN NZ announced a few big changes to its business last year, including the launch of real-time bidding (RTB) system Microsoft Advertising Exchange, something akin to a media stockmarket that allowed advertisers and publishers to buy and sell digital inventory. And the bet seems to have paid off, with MSN reporting significant local uptake of the system and a big recent increase in revenue. 

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Yahoo! and MSN give each other gloveslaps—UPDATED

  • Digital
  • February 23, 2012
  • Ben Fahy
Yahoo! and MSN give each other gloveslaps—UPDATED

Looking for number-based sneakiness and selective/creative use of statistics comes with the territory in this job. Whenever audience data for magazines, newspapers, radio, TV or online is released, we can generally look forward to a host of releases from proud media owners that, understandably, aim to portray the results in a positive light—and, by extension, portray their competitors in a negative light. And, with the battle for online eyeballs heating up, MSN NZ and Yahoo! NZ are currently engaging in some data-related fisticuffs. 

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Step-changes galore as MSN fires new shots in online battle

  • Advertising
  • November 22, 2011
  • Ben Fahy
Step-changes galore as MSN fires new shots in online battle

The online realm is a rather fluid and exciting space at the moment. Companies large and small are chopping, changing and innovating in the quest to find the most effective model and close the gap between eyeball numbers and ad dollars. And MSN, with its parent company ninemsn, is set to embark on some big changes, with a new corporate umbrella brand called Mi9 that will encompass all of its brands, new ad exchange technology that basically creates a stock-market for online inventory, an increased focus on behaviourial targeting and a renewed effort to bump up online news numbers with a portal overhaul. 

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MSN research predicts massive upswing in online advertising

  • Advertising
  • July 18, 2011
  • StopPress Team
MSN research predicts massive upswing in online advertising

Common sense would have it that, with just about everything moving online, the role of online video advertising too will only get bigger. MSN decided to find out and conducted some modestly sized local industry research, with results indicating that the majority (87 percent) of local agencies are expecting to see bigger online video advertising budgets over the next 12 months.

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Influx/in flux: old faces depart, new faces arrive

  • Advertising
  • September 28, 2010
  • StopPress Team
Influx/in flux: old faces depart, new faces arrive

Like sands through the hourglass, these are the movings/shakings of our lives.

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Fairfax's display dollars grow, but by how much, nobody knows

  • Digital
  • September 2, 2010
  • StopPress Team
Fairfax's display dollars grow, but by how much, nobody knows

Pfala via Flickr Stuff.co.nz dominated the digital categories at this year's Qantas Media Awards and it appears as though the advertisers have responded, with Fairfax Media claiming it has "significantly outperformed the market" in terms of its display advertising revenue, "almost doubling" the 38 percent increase achieved by the market since last quarter. But there are a few Fairfax figures that aren't quite so forthcoming.

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News morsels devoured feverishly by ravenous beasts

  • Advertising
  • August 27, 2010
  • StopPress Team
News morsels devoured feverishly by ravenous beasts

Tasty nuggets of news—now with 10 percent more guarana, taurine and pseudoephedrine.

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TV vs online: who's winning the best bang for buck battle?

  • Cannes Lions
  • July 25, 2010
  • Liz Fraser
TV vs online: who's winning the best bang for buck battle?

While the anatomy of TVC and online advertising mediums has been much discussed, a direct comparison of advertiser value is more elusive. But with so much video now consumed online (and online content consumed via TV and other screens) and more advertisers placing TVCs there, directly comparing the value of each medium comes into question. So, which one offers the best bang for buck? And how does one go about comparing value?

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