The ideal scenario for any ad is that it will leave a memorable impression on the viewer and, probably because of its “soap drama” format, most of us clearly remember Sam and her separated parents from the mini Anchor family drama that made its debut in 1989. That was more than 20 years ago, but anchor has plans to tap into the nostalgia with a new campaign to celebrate its 125th birthday in September.
Browsing: mr vintage
Town branding, as Jonathan Dodd pointed out in the Herald, has a nasty habit of being exceptionally easy to ridicule, particularly if the slogan that eventually makes it onto the welcome sign is based on lies, unrealistic expectations or blatant straw-clutching.
Of course, town branding can work. But the message …