With digital spaces opening up new ways for magazine brands to extend beyond the page, we take a look at which titles are best utilising social media to engage audiences.
It’s become a cliche to hear and read of attention spans becoming shorter, but numbers suggest otherwise. From binge-watching to cinemas to magazines, there’s overwhelming evidence that humans still have the capacity to focus for long periods of time in the right context.
There’s a lot to be celebrated as the MPA’s Magazine 360 September top 10 publications for every platform show magazine audiences are far greater than readership alone.
The Magazine Publishers Associations has announced the 123 finalists across 16 publishers vying for glory at this year’s Magazine Media Awards.
Following the launch of the Magazine Publishers Association (MPA) Magazine 360 website, we ask media strategists how they’ve incorporated it into the planning mix and how it’s changing the perception of magazines.
The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360.
As the New Yorker’s editor David Remnick recently said, readers don’t want dumber, cheaper versions of legacy media. So how are magazines embracing new channels, creating new revenue streams, developing new products, working creatively with advertisers and generally showing an elasticity in their view of what media is, all while keeping their souls in tact? Jihee Junn looks at some of the best local examples.
While magazines were once just a regular dose of escapism, entertainment or inspiration in printed form, the rise of the internet and the need for new sources of revenue has meant publishers are connecting with their audiences in a range of different ways. Erin McKenzie takes a look at how some of the local players – and the Magazine Publishers Association – are embracing that shift.
Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to strategy for many brands and publishers, Damien Venuto looks at whether there’s a reaction against too much information from enlightened marketers and agencies and more value being placed on the skills that are required to craft high-quality media.
Since the earliest examples of magazines began appearing in the 17th century, a printed product has defined the medium. But with technological advancements and the proliferation of all that is digital, magazines now focus on much more than ink on paper. So, in response, the Magazine Publishers Association (MPA) has removed the term “periodical” from its definition of a magazine and also removed the requirement for members to have ABC audited circulation in an effort to remain relevant to publishers old and new. We chat to MPA executive director Pip Elliott and MPA chair Paul Dykzeul about the decision.
In the third instalment of a series created in conjunction with the MPA that shows how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Holly Bagge talks to the brains behind the winners of the Best Brand Community category, New Zealand Geographic and Dish.
In the first instalment of a series that showcases how some of the winners from this year’s Magazine Media Awards are adapting to the modern era and helping advertisers grow their businesses, Ben Fahy talks to Kate Coughlan, editor of the supreme magazine of the year, NZ Life & Leisure.
Early this year, the MPA announced that it was making some big changes to its annual awards, with a new name, a few new categories and a new judging process. Those changes have led to an almost 40 percent increase in entry numbers and as far as the finalists go, Bauer is on top with 46, followed by Tangible Media with 25, Fairfax with 19 and Kowhai Media with 10.
The magazine industry, like all other ‘traditional’ media, is adapting to a very different environment. And so are the magazine industry’s awards, with The Magazine Publishers Association adding new categories, simplifying entry, changing the judging process and renaming it the Magazine Media Awards for 2015.
This morning, those in the industry were reminded that print isn’t as slow as slow as what everyone suggests it is. Before any online publications released any information on the Axis Awards, the Magazine Publishers Association (MPA) had a specially printed magazine delivered to all the agencies that were in attendance. And, as an added bonus, the delivery also inlcuded a much-needed Red Bull.
The radio industry isn’t alone in this bid to provide more accurate information to clients. Recently, the Magazine Publishers Association (MPA) announced the launch of a new Nielsen-provided methodology that quantifies the total audience potential (TAP) of a magazine by incorporating pick-ups into magazine reach and frequency schedules.
Industry happenings at MPA, MediaWorks, OMD, CAANZ, The Pond and Unity Films.
New insights from Nielsen on New Zealand’s business decision makers indicates that reading a magazine is one of the movers and shakers’ favourite ways to consume media.
Almost 300 people from the magazine and media industry ventured to the Auckland War Memorial Museum last night to celebrate the best writers, designers, photographers, editors, sales folk and titles in New Zealand. And it was one of the country’s most popular mags, Bauer Media’s Woman’s Day, that left with the biggest haul.
The Magazine Publishers Association has announced the finalists for the industry’s annual awards with 19 judges making the calls. Bauer has the lion’s share with 43 of its entries making the finals, Fairfax with 21, Tangible with 15, Kowhai Media with nine, as well as a few independent publishers and columnists making the list.
Industry happenings at TRN, MPA, Adshel, Hunch, BelowTheLine, Apollonation and the Pond.
The ASA’s 2013 ad spend figures showed that while TV continues to reign supreme, its time at the top might be coming to an end as the interactive category continues its trend of strong year-on-year growth. Updated with comments from OMANZ, MediaWorks Radio and NZ post.
John Baker has helped bring a degree of collegiality and a sense of purpose to the Magazine Publishers Association in his role as chair and he’s riding the content marketing wave as a publisher at Tangible Media. Here’s his take on the year.
While the quarterly circulation and readership numbers offer a glimpse at the state of the magazine industry—and specific titles—at a moment in time, the Magazine Publishers’ Association is trying to change the conversation and draw attention to the strength of the medium as an advertising channel. And it’s aiming to do just that by talking to the industry about the results of a recent piece of research.
A good night was had by all—or at least most—at the rejuvenated Magazine Awards. Ben Hurley kept the crowd entertained, MPA chair John Baker was typically bullish about the future of the magazine industry, Dr Sarah Sandley was acknowledged for a stellar 20 year career, Bauer’s titles were a welcome addition to proceedings and no-one fell off the Q Theatre stage. Speech of the night went to Rochelle Gillespie from OH!Baby, who implored everyone to keep drinking, make a few more babies and buy their magazine. Plus: TVNZ Blacksand’s crafty, Origami-inspired intro vid.
A room full of publishing talent and their supporters gathered at the Q Theatre in Auckland for the refreshed Magazine Awards tonight and it was Woman’s Day, Idealog, North & South, NZ Life & Leisure, Oh! Baby and NZ Rugby World that took the major wins.
After a six month review of the Magazine Awards, The Magazine Publishers Association has pushed go on its call for entries. And it will probably be getting a whole heap more this year because Bauer Media, which publishes 20 magazines, has ended its five year embargo and will get back onboard this year.
Naked’s loss is Y&R’s gain, Jeanette Paine leaves school, VW’s Denise Goodwin swaps cars for floors, Will Radford gets a fresh pair and the MPA welcomes two new board members.
The inaugural Glossies Magazine Advertising Awards kicked off last night to smoke, meat and unfurling banners. Ecostore, Special Group and Naked Communications take top prize.
As the tide of digital has washed over this industry in recent years (the Ad Contrarian calls it The Triumph of Disinformation), blowing the trumpet of traditional media has been fairly tough going. But as part of the magazine industry’s renewed zeal to grow advertising market share and convince clients it is an effective advertising medium—and in an effort to inspire some optimism among those selling magazine ads and show how magazines are evolving—the Magazine Publishers Association is putting on a conference featuring big brained magazine supporters such as Y&R’s James Hurman, Fisher & Paykel’s Sonya Aitken, Pacific Magazine’s Peter Zavecz and Contagion’s Richard Thompson.