With digital spaces opening up new ways for magazine brands to extend beyond the page, we take a look at which titles are best utilising social media to engage audiences.
Marketing, advertising & media intelligence
It's become a cliche to hear and read of attention spans becoming shorter, but numbers suggest otherwise. From binge-watching television shows to sitting in cinemas and to reading magazines, there's overwhelming evidence that humans still have the capacity to focus for long periods of time in the right context.
There's a lot to be celebrated as the MPA's Magazine 360 September top 10 publications for every platform show magazine audiences are far greater than readership alone.
The Magazine Publishers Associations has announced the 123 finalists across 16 publishers vying for glory at this year's Magazine Media Awards.
The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360.
Since the earliest examples of magazines began appearing in the 17th century, a printed product has defined the medium. But with technological advancements and the proliferation of all that is digital, magazines now focus on much more than ink on paper. So, in response, the Magazine Publishers Association (MPA) has removed the term "periodical" from its definition of a magazine and also removed the requirement for members to have ABC audited circulation in an effort to remain relevant to publishers old and new. We chat to MPA executive director Pip Elliott and MPA chair Paul Dykzeul about the decision.
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Early this year, the MPA announced that it was making some big changes to its annual awards, with a new name, a few new categories and a new judging process. Those changes have led to an almost 40 percent increase in entry numbers and as far as the finalists go, Bauer is on top with 46, followed by Tangible Media with 25, Fairfax with 19 and Kowhai Media with 10.
The magazine industry, like all other 'traditional' media, is adapting to a very different environment. And so are the magazine industry's awards, with The Magazine Publishers Association adding new categories, simplifying entry, changing the judging process and renaming it the Magazine Media Awards for 2015.
This morning, those in the industry were reminded that print isn't as slow as slow as what everyone suggests it is. Before any online publications released any information on the Axis Awards, the Magazine Publishers Association (MPA) had a specially printed magazine delivered to all the agencies that were in attendance. And, as an added bonus, the delivery also inlcuded a much-needed Red Bull.
The radio industry isn't alone in this bid to provide more accurate information to clients. Recently, the Magazine Publishers Association (MPA) announced the launch of a new Nielsen-provided methodology that quantifies the total audience potential (TAP) of a magazine by incorporating pick-ups into magazine reach and frequency schedules.
Industry happenings at MPA, MediaWorks, OMD, CAANZ, The Pond and Unity Films.
New insights from Nielsen on New Zealand’s business decision makers indicates that reading a magazine is one of the movers and shakers' favourite ways to consume media.
Almost 300 people from the magazine and media industry ventured to the Auckland War Memorial Museum last night to celebrate the best writers, designers, photographers, editors, sales folk and titles in New Zealand. And it was one of the country’s most popular mags, Bauer Media's Woman’s Day, that left with the biggest haul.
The Magazine Publishers Association has announced the finalists for the industry’s annual awards with 19 judges making the calls. Bauer has the lion's share with 43 of its entries making the finals, Fairfax with 21, Tangible with 15, Kowhai Media with nine, as well as a few independent publishers and columnists making the list.
Industry happenings at TRN, MPA, Adshel, Hunch, BelowTheLine, Apollonation and the Pond.