articles tagged 'MPA'

Magazine 360°: top ten magazine brands for social following

  • StopPress + MPA
  • February 27, 2018
  • Georgina Harris
Magazine 360°: top ten magazine brands for social following

With digital spaces opening up new ways for magazine brands to extend beyond the page, we take a look at which titles are best utilising social media to engage audiences.

Read more

We need to stop saying people have short attention spans

  • StopPress + MPA
  • November 15, 2017
  • Georgina Harris
We need to stop saying people have short attention spans

It's become a cliche to hear and read of attention spans becoming shorter, but numbers suggest otherwise. From binge-watching television shows to sitting in cinemas and to reading magazines, there's overwhelming evidence that humans still have the capacity to focus for long periods of time in the right context.

Read more

Magazine 360: top ten mag brands across web, Facebook, Instagram, YouTube, events and print

  • StopPress + MPA
  • October 19, 2017
  • StopPress Team
Magazine 360: top ten mag brands across web, Facebook, Instagram, YouTube, events and print

There's a lot to be celebrated as the MPA's Magazine 360 September top 10 publications for every platform show magazine audiences are far greater than readership alone.

Read more
topics
Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...

Magazine Media Awards 2017: Bauer leads finalists, Tangible Media and Fairfax follow

  • Awards
  • August 7, 2017
  • StopPress Team
Magazine Media Awards 2017: Bauer leads finalists, Tangible Media and Fairfax follow

The Magazine Publishers Associations has announced the 123 finalists across 16 publishers vying for glory at this year's Magazine Media Awards.

Read more

MPA members ‘hang all their washing out on the line’ with the launch of Magazine 360 metric

  • Media
  • June 8, 2017
  • Damien Venuto
MPA members ‘hang all their washing out on the line’ with the launch of Magazine 360 metric

The Magazine Publishers Association (MPA) is looking to provide a more holistic view of the reach of magazine brands through a new online tool, dubbed Magazine 360.

Read more
voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

From paper to pixels and everything in between: the MPA changes its definition of magazines

  • Media
  • April 1, 2016
  • Holly Bagge
From paper to pixels and everything in between: the MPA changes its definition of magazines

Since the earliest examples of magazines began appearing in the 17th century, a printed product has defined the medium. But with technological advancements and the proliferation of all that is digital, magazines now focus on much more than ink on paper. So, in response, the Magazine Publishers Association (MPA) has removed the term "periodical" from its definition of a magazine and also removed the requirement for members to have ABC audited circulation in an effort to remain relevant to publishers old and new. We chat to MPA executive director Pip Elliott and MPA chair Paul Dykzeul about the decision.

Read more

Talent recognised on and off the page as Magazine Publishers Association announces awards finalists

  • Media
  • August 11, 2015
  • StopPress Team
Talent recognised on and off the page as Magazine Publishers Association announces awards finalists

Early this year, the MPA announced that it was making some big changes to its annual awards, with a new name, a few new categories and a new judging process. Those changes have led to an almost 40 percent increase in entry numbers and as far as the finalists go, Bauer is on top with 46, followed by Tangible Media with 25, Fairfax with 19 and Kowhai Media with 10.

Read more

MPA embraces modern magazining with awards refresh

  • Media
  • May 26, 2015
  • StopPress Team
MPA embraces modern magazining with awards refresh

The magazine industry, like all other 'traditional' media, is adapting to a very different environment. And so are the magazine industry's awards, with The Magazine Publishers Association adding new categories, simplifying entry, changing the judging process and renaming it the Magazine Media Awards for 2015.

Read more

MPA shows off the speed of magazines

  • Print
  • March 13, 2015
  • StopPress Team
MPA shows off the speed of magazines

This morning, those in the industry were reminded that print isn't as slow as slow as what everyone suggests it is. Before any online publications released any information on the Axis Awards, the Magazine Publishers Association (MPA) had a specially printed magazine delivered to all the agencies that were in attendance. And, as an added bonus, the delivery also inlcuded a much-needed Red Bull.

Read more

More data: MPA works with Nielsen to gauge magazine engagement levels

  • Data
  • February 27, 2015
  • Damien Venuto
More data: MPA works with Nielsen to gauge magazine engagement levels

The radio industry isn't alone in this bid to provide more accurate information to clients. Recently, the Magazine Publishers Association (MPA) announced the launch of a new Nielsen-provided methodology that quantifies the total audience potential (TAP) of a magazine by incorporating pick-ups into magazine reach and frequency schedules.

Read more

Movings|Shakings: 10 February

  • Movings/Shakings, brought to you by Marsden Inch
  • February 10, 2015
  • StopPress Team
Movings|Shakings: 10 February

Industry happenings at MPA, MediaWorks, OMD, CAANZ, The Pond and Unity Films.

Read more

Wealthy, powerful people think magazines are the coolest, Nielsen study shows

  • Media
  • December 5, 2014
  • Jessy Edwards
Wealthy, powerful people think magazines are the coolest, Nielsen study shows

New insights from Nielsen on New Zealand’s business decision makers indicates that reading a magazine is one of the movers and shakers' favourite ways to consume media.

Read more

Woman's Day takes the Magazine Awards crown, New Zealand Geographic close behind

  • Media
  • September 26, 2014
  • Ben Fahy
Woman's Day takes the Magazine Awards crown, New Zealand Geographic close behind

Almost 300 people from the magazine and media industry ventured to the Auckland War Memorial Museum last night to celebrate the best writers, designers, photographers, editors, sales folk and titles in New Zealand. And it was one of the country’s most popular mags, Bauer Media's Woman’s Day, that left with the biggest haul.

Read more

Finalists for MPA Magazine Awards 2014 announced

  • News
  • August 15, 2014
  • StopPress Team
Finalists for MPA Magazine Awards 2014 announced

The Magazine Publishers Association has announced the finalists for the industry’s annual awards with 19 judges making the calls. Bauer has the lion's share with 43 of its entries making the finals, Fairfax with 21, Tangible with 15, Kowhai Media with nine, as well as a few independent publishers and columnists making the list.

Read more

Movings/Shakings: 12 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 12, 2014
  • StopPress Team
Movings/Shakings: 12 August

Industry happenings at TRN, MPA, Adshel, Hunch, BelowTheLine, Apollonation and the Pond.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2019 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit